Orlando, FL, USA — IAAPA Attractions Expo (November 20, 2013) — With attendees from across the attractions industry present, IAAPA honored this year’s best and brightest initiatives today during the Brass Ring Awards, held in The IAAPA Theater Presented by The Wanda Group.
This prestigious awards program honors attractions from around the world for their achievements in marketing, live entertainment, food and beverage, human resources, retail, and family entertainment center operation. The winners are:
MARKETING EXCELLENCE
Television Commercial
Class 1: Spokane Riverfront Park, Spokane, Washington, USA
Class 2: St. Louis Zoo, St. Louis, Missouri, USA
Class 3: Six Flags Hurricane Harbor – Arlington, Arlington, Texas, USA
Class 4: Silver Dollar City, Branson, Missouri, USA
Radio Commercial
Class 1: Santa’s Village Azoosment Park, East Dundee, Illinois, USA
Class 2: Columbus Zoo and Aquarium, Columbus, Ohio, USA
Class 3: Wet ‘n Wild Brazil, Sao Paulo, Brazil
Class 4: Silver Dollar City, Branson, Missouri, USA
Public Relations Programming
Class 1: Scene75 Entertainment Center, Dayton, Ohio, USA
Class 2: Cleveland Metroparks Zoo, Cleveland, Ohio, USA
Class 3: Luna Park at Coney Island, Brooklyn, New York, USA
Class 4: Six Flags Great America, Gurnee, Illinois, USA
Social Media Campaign
Calgary Stampede, Calgary, Alberta, Canada
Outdoor Advertising
Xel-Ha, Cancun, Mexico
Integrated Marketing Campaign
San Diego Zoo, San Diego, California, USA
Digital Marketing
Ocean Park Hong Kong, Aberdeen,
Hong Kong
LIVE ENTERTAINMENT EXCELLENCE
The Heart Beat Award
The Passion, The Holy Land Experience, Orlando, Florida, USA
The Spirit Award
Lau Sui Kan, Ocean Park Hong Kong, Aberdeen, Hong Kong
Best Atmosphere/Street Show Performance Act
“Cocoa Rhythm Factory,” Hersheypark, Hershey, Pennsylvania, USA
Best Live “Edutainment Show”
“The Ed-ZOO-cation Team,” Hersheypark, Hershey, Pennsylvania, USA
Best Sports Show
“Pirate Hunters: A Stunt Show Journey,” Six Flags America, Upper Marlboro, Maryland, USA
Best Female Performer
Kristina Hanford, Six Flags Fiesta Texas, San Antonio, Texas, USA
Best Male Performer
Garyon Judon, Six Flags Fiesta Texas, San Antonio, Texas, USA
Best Overall Production: Budget of $25,000 or Less
“The Four Women Who Loved Jesus,” Holy Land Experience, Orlando, Florida, USA
Best Overall Production: Budget of $25,001 – $50,000
“Waterloo,” Europa-Park, Rust, Baden, Germany
Best Overall Production: Budget of $50,001 – $100,000
“Love at First Fright,” Six Flags Great America, Gurnee, Illinois, USA
Best Overall Production: Budget of $100,001 – $200,000
“Supr’ice – Going on Vacation,” Europa-Park, Rust, Baden, Germany
Best Overall Production: Budget of $200,001 – $400,000
“Cirque Ambiente,” Canada’s Wonderland, Vaughn, Ontario, Canada
Best Overall Production: Budget of $400,001 – $700,000
“Aqua Bella,” Dolfinarium Harderwijk, Harderwijk, The Netherlands
Best Overall Production: Budget of $700,001- $1,000,000
“The Royal Theatre Presents Tangled,” Disneyland, Anaheim, California, USA
Best Overall Production: Budget of $1,000,001 or More
“Universal Rainbow Circus,” Universal Studios Japan, Osaka, Japan
FOOD AND BEVERAGE EXCELLENCE
Best Innovation in Food and Beverage
Be Our Guest Restaurant, Walt Disney Parks and Resorts, Lake Buena Vista, Florida, USA
Best New Menu Item
Red Velvet Funnel Cake, Silver Dollar City, Branson, Missouri, USA
HUMAN RESOURCES EXCELLENCE
Best Innovation in a Training Program – More Than 1 Million Attendance
Universal Orlando Resort, Orlando, Florida, USA
Best Innovation in a Training Program – Less Than 1 Million Attendance
Wild Wadi Water Park, Dubai, United Arab Emirates
Best Employee Reward and Recognition Program – More Than 1 Million Attendance
Atlantis, the Palm, Dubai, United Arab Emirates
Best Employee Reward and Recognition Program – Less Than 1 Million Attendance
Yas Waterworld Abu Dhabi, Abu Dhabi, United Arab Emirates
RETAIL EXCELLENCE
Soft Good – More Than 1 Million Attendance
Ngong Ping 360 Limited, Lantau Island, Hong Kong
Soft Good – Less Than 1 Million Attendance
Luna Park Sydney, Sydney, Australia
Hard Good – More Than 1 Million Attendance
Disney Theme Park Merchandise, Lake Buena Vista, Florida, USA
Hard Good – Less Than 1 Million Attendance
Shop Shop Park Store (at Beach Park), Aquiraz, Brazil
Visual Display – More Than 1 Million Attendance
Disney Theme Park Merchandise, Lake Buena Vista, Florida, USA
Visual Display – Less Than 1 Million Attendance
Holy Land Experience, Orlando, Florida, USA
Judges Choice Award
“Princess Magic Mirror,” Disney Theme Park Merchandise, Lake Buena Vista, Florida, USA
TOP FAMILY ENTERTAINMENT CENTERS (FEC)
North America
Austin’s Park N Pizza, USA
International
Neverland Europa, Argentina
