The experiment was set-up to test the fear-factor of the British public in preparation for the launch of one of Alton Towers Resort’s scariest attractions yet – Nemesis Sub-Terra, opening on 24th March. Combining “terrifying and immersive elements” the experience starts in a lift that takes you deep underground beneath Alton Towers Resort, where a system of hidden and darkened caves has been uncovered.
Unsuspecting shoppers were fooled by a 3D illusion on the floor of the lift. One shopper said “A deep, dark lift shaft is not what you expect to see on your average trip to the shops! It gave me a bit of a fright, but I quickly realised the joke was on me! I then had a laugh watching other people’s reactions a they walked past”
Katherine Duckworth, head of consumer marketing at Alton Towers Resort, said, “Nemesis Sub-Terra is by far the most terrifying of our attractions to date and we really wanted to test the limits of the British public to see if they could cope with what it has in store. When creating the illusion inside the lift we considered some our most common fears including heights, darkness and claustrophobia that are also a core part of the new attraction. The reactions of the public were fascinating and we can’t wait to see what happens when people come and experience the new attraction for the first time.” Alton Towers Resort believes it has created Britain’s most psychologically thrilling experience by combining the scariest elements of a theme park with the most common fears of the public.
For more details on Alton Towers Resort and Nemesis Sub-Terra visit www.altontowers.com/2012
ABOUT MERLIN ENTERTAINMENTS
