Feb 16, 2012 Joe Kleiman Uncategorized Comments Off on Alton Towers Tests New Dark Ride Element on Unsuspecting London Shoppers
The experiment was set-up to test the fear-factor of the British public in preparation for the launch of one of Alton Towers Resort’s scariest attractions yet – Nemesis Sub-Terra, opening on 24th March. Combining “terrifying and immersive elements” the experience starts in a lift that takes you deep underground beneath Alton Towers Resort, where a system of hidden and darkened caves has been uncovered.
Unsuspecting shoppers were fooled by a 3D illusion on the floor of the lift. One shopper said “A deep, dark lift shaft is not what you expect to see on your average trip to the shops! It gave me a bit of a fright, but I quickly realised the joke was on me! I then had a laugh watching other people’s reactions a they walked past”
Katherine Duckworth, head of consumer marketing at Alton Towers Resort, said, “Nemesis Sub-Terra is by far the most terrifying of our attractions to date and we really wanted to test the limits of the British public to see if they could cope with what it has in store. When creating the illusion inside the lift we considered some our most common fears including heights, darkness and claustrophobia that are also a core part of the new attraction. The reactions of the public were fascinating and we can’t wait to see what happens when people come and experience the new attraction for the first time.” Alton Towers Resort believes it has created Britain’s most psychologically thrilling experience by combining the scariest elements of a theme park with the most common fears of the public.
ABOUT MERLIN ENTERTAINMENTS
Comments Off on The London Resort files planning application with British government
Comments Off on Licensing Expo announces new dates and format for 2021
Comments Off on Ben Thompson selected to lead new Storyland Studios office in London
Comments Off on IAAPA Expo Europe 2020 in London cancelled
Apr 08, 2020 Comments Off on Attraction closures and re-openings
Jan 22, 2021 Comments Off on Looking forward, WhiteWater redefines leadership team
Jan 21, 2021 Comments Off on Mad Systems announces addition of Toni Losier to business development team
Jan 21, 2021 Comments Off on Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more
Jan 21, 2021 Comments Off on Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, Communications
The position will lead strategy development and execution...Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&A
This role will focus on all aspects of financial planning...Dec 26, 2020 Comments Off on AOA seeks Show Set Designer
There will be a great deal of freedom, which will be...Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positions
THE THIRD FLOOR is currently seeking Postvis Generalists,...Dec 09, 2020 Comments Off on CineVenture seeks 3D character animator
CineVenture develops high-end content for the global...