LAKE BUENA VISTA, Florida USA /PRNewswire/ — Walt Disney World Resort and Arnold Palmer Golf Management have signed a 20-year strategic alliance. Beginning Sept. 25, Arnold Palmer Golf Management will operate, manage, maintain and help promote all five Disney courses including Disney’s Palm and Magnolia, Lake Buena Vista, Osprey Ridge and Oak Trail golf courses.
As part of this long-term alliance agreement, golf legend Arnold Palmer and his golf course design team will be actively engaged in implementing strategic and innovative design features to several of the golf courses. Future enhancements include plans for a full renovation of Disney’s Palm under his direction to become an Arnold Palmer designed course.
“Drawing on Arnold Palmer Golf Management’s expertise and experience enables us to build on our mutual strengths and extend our appeal both among leisure players and avid golfers,” said Ken Potrock, senior vice president of Disney Sports Enterprises. “We’re excited about this new collaboration.”
The agreement gives Arnold Palmer Golf Management an opportunity to add a uniquely Disney, family-friendly golf destination to its portfolio of more than 70 private clubs and championship golf courses. Disney Golf will be promoted within the Palmer Advantage network of golf devotees, through a dedicated website and featured within the exclusive publication, “Kingdom Magazine,” which celebrates Mr. Palmer’s contributions to the game of golf and extensive philanthropic ambassadorship.
Since Walt Disney World opened with two 18-hole courses in 1971, golf has been a key component of the resort.
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