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Blockbuster Museum Exhibitions: Superbreak Launches Book of the Dead Package


YORK, England — Superbreak, the short break tour operator, launched a range of hotel and ticket packages for the Ancient Egyptian Book of the Dead exhibition which opened at the British Museum Nov 4 and runs through March 6, 2011.

The British Museum’s newest exhibition follows the journey of the ancient Egyptians from death to the afterlife using digital media to interactively interpret the Book of the Dead. The York-based tour operator has secured a number of timed afternoon entry tickets to the exhibition and has partnered with over 250 central London hotels to offer affordable breaks whatever the budget. What helps to set the hotel and ticket packages apart from their competition is the wealth of additional extras, which can be bolted-on to the packages themselves, including return rail travel and sightseeing tickets.

Over the past few years, event packages have soared in popularity as Superbreak continue to acquire ticket allocation for a diverse range of events from record-breaking cultural events such as Tutankhamun to the latest pop and rock acts at the O2 Arena. Last year, over 10,000 passengers travelled with Superbreak on an event break to London and the tour operator continues to maintain strong relationships with many of the venues to ensure they can provide customers with the latest range of event tickets.

Attending the preview of the exhibition Ray Jones, product development director at Superbreak, commented: “The new exhibition in the stunning Reading Room of the British Museum gives us a real insight into the world of the Egyptians and meticulous planning that went into the journey into the afterlife. After the success of Tutankhamun, I’m confident that this exhibition will prove to be a huge hit with both adults and children alike.”

About Superbreak
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specializes in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveler. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

Image: Weighing of the heart by Anubis, detail from the Book of the Dead of Ani. Egypt, c. 1275 BC, from British Museum website

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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