Tuesday, May 11, 2021
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Cedar Fair Parks Offer New Refreshment to Crave

Buffalo, NY, USA — Chocolate milk is back, and it’s not just for the straw-sipping set anymore. New from Upstate Farms, a leader in the farmer-owned dairy industry, Crave is the boldest and coldest milk on the market.

The innovative Crave aluminum bottle is packed with Frost Flow technology that keeps the chocolate milk colder, longer, delivering the fresh and intense flavor the beverage is known for. The bottle’s twist-off cap reseals for portability, too. And because of the pasteurization process used by Upstate Farms, Crave is shelf-stable. It can be stored and shipped at room temperature, just like soda or juice. The drink’s shelf stability makes it a favorite for busy families on the go.

Crave is pleased to announce that it has secured a multi-year partnership with Cedar Fair Entertainment Company to make Crave the exclusive “flavored milk” at select Cedar Fair properties nationwide.

Crave will be sold at the following Cedar Fair properties: California’s Great America in Santa Clara, Calif., Carowinds in Charlotte, N.C., Dorney Park & Wild Water Kingdom in Allentown, Pa., Kings Dominion near Richmond, Va., Kings Island near Cincinnati, Ohio, Knott’s Berry Farm in Buena Park, Calif., Knott’s Soak City Waterparks in Palm Springs and Chula Vista, Calif. , Michigan’s Adventure in Muskegon, Mich., Valleyfair in Shakopee, Minn., Worlds of Fun and Oceans of Fun in Kansas City, Mo.

“Cedar Fair is known for operating the best amusement parks in the world and partnering with them is a major accomplishment for Upstate Niagara Cooperative, its member farmers and Crave,” said Ken Voelker, director of marketing at Upstate Niagara Cooperative.

The partnership includes multiple points of sale placements, fully-integrated media support, in venue signage and exclusive product placement and licensing rights.

“We are always looking at new products and services that we feel will enhance our guests’ experience,” says Bob Wagner, corporate vice president of strategic alliances for Cedar Fair. “Crave is an ideal partner for Cedar Fair, and we are excited to introduce such a revolutionary beverage to our guests this season. We look forward to growing our relationship with Upstate Niagara Cooperative in the future and welcome them to our team.”

To find what you Crave, visit www.iCraveMilk.com

About Crave
Crave is the creation of Upstate Niagara Cooperative, Inc., a family of dairy farmers in Western New York State who care deeply about quality and freshness. Their commitment to their over 360 farms provides consumers with a line of fresh, wholesome, safe and delicious dairy products. For more information about Crave, visit  www.iCraveMilk.com.

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