Jan 20, 2012 Joe Kleiman Uncategorized Comments Off on CEO Matt Ouimet Outlines Cedar Fair’s "FUNforward" Strategy
|Logo courtesy Cedar Fair|
Sandusky, OH, USA (January 19, 2012) /PRNewswire/ — Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, hosted an investor meeting in New York City today at which its president and newly named chief executive officer, Matt Ouimet, outlined his long-term growth strategy – known as “FUNforward” – and the corresponding financial goals for the Company.
“This is truly an exciting time for Cedar Fair,” said Ouimet. “Given our favorable industry dynamics – including significant barriers to entry and a loyal, high-repeat customer base – as well as the significant momentum we have created for the Company over the past two record-setting years, we see several attractive strategic growth opportunities in both the near and long term. We believe there are many compelling reasons for investors to choose Cedar Fair, and we are committed to rewarding them for their confidence in us with meaningful and sustainable value creation through a balanced approach of distributions, growth investments, debt reduction and unit repurchases.”
Ouimet cited Cedar Fair’s high-quality, well-maintained parks, its recognized stature within the industry as an innovation leader and its strong brand positioning as the core drivers of the Company’s financial and operational momentum.
“We are very proud of our properties and the men and women who ensure families and thrill-seekers alike have the ‘best-day-of-the-year’ experience they expect when they visit one of our parks,” Ouimet said. “It’s not an accident that we enjoyed our second straight year of record attendance – 23.4 million guests – at our 17 locations across North America in 2011.”
Cedar Fair’s award-winning parks – including Cedar Point, which was named the number-one amusement park in the world for the 14th consecutive year, and Kings Island, which was voted “Best Kids’ Area in the World” for the 11th straight year – are home to four of the top 11 steel coasters in the world and top-rated Halloween events.
“We believe we offer our guests compelling value by providing wholesome, exciting, quality experiences with the greatest thrill rides and family attractions, which is an especially strong entertainment proposition in today’s discerning consumer market,” Ouimet added. “Likewise, our goal is to continue to be a total return investment for our unitholders. Our recession-resistant business continues to generate strong free cash flow, which has allowed us to further strengthen our financial flexibility and make meaningful distributions to our unitholders while at the same time experiencing appreciation in our unit price.”
Components of the FUNforward strategy include:
“It’s important to have a balanced mix between thrill rides and family attractions,” said Ouimet. “We are investing approximately $90 million across all of our properties and have a very strong rides and attractions menu for the 2012 operating season.”
Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract. Cedar Fair’s flagship park, Cedar Point, has been consistently voted the “Best Amusement Park in the World” in a prestigious annual poll conducted by Amusement Today newspaper. www.cedarfair.com
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