Sunday, May 16, 2021

Connect&GO presents Play&GO guest experience and loyalty platform

Play&GO is a unique in the market experiential platform from Connect&GO that allows attraction operators to easily create unforgettable experiences and increase the engagement and loyalty of their customers in addition to generating new income. Using a smart wristband, guests will be able to play games, live experiences and create accessible memories before, during and after their visit.

Dozens of interactive experiences that are easy to deploy

A real solution to creating “virtual rides”, this new tool enables an amusement park to offer new fully customizable experiences that encourage exploration, education and play.

After creating their profile, guests will be invited to complete various missions such as a scavenger hunt aimed at finding endangered animals for a Zoo or interactive quizzes that challenge parents and children! Very flexible, the Play&GO system also allows you to transform standard activities into a real video game: for example, by adding 2 scanners and a screen to your climbing wall to display Play&GO’s interactive scoreboard, you can make the activity a competition and see who will climb the fastest.

The player will also be able to view their results, obtain points and badges and see the scoreboard and much more on their personalized portal. The solution also offers a memory generation tool. Integrated with several automated video and photo capture solutions, guests can easily retrieve all their content including their ride.

“More than ever, guests are looking to connect and interact in a unique way. The challenge is to create an environment where these connections are seamless and frictionless to the visitor before, during and after their experience. This is what Play&GO offers,” says Dominic Gagnon, president of Connect&GO.

Significant additional income potential

In addition to increasing guest loyalty and engagement, deploying Play&GO experiences can be a huge revenue stream for an attraction. The experiences can be included in the ticket price or be monetized as additional exclusive experiences (premium). The automated memory generation system also enables new revenue to be generated through the sale of exclusive and personalized videos and souvenir photos. In addition, the visitor will be able to come home with a souvenir wristband.

“After the pandemic, our customers told us that it would be difficult for them to invest large sums in the development of new physical attractions,” says Gagnon. “With Play&GO, it is possible to easily boost your offer of low-cost activities and develop new possibilities for customers.”

Many deployments this summer

The Play&GO platform has already deployed by several customers around the world and will be operational this summer in various properties including the Granby Zoo, the Super Aqua Club and Kongeparken Park in Norway.

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