Serving the themed entertainment community

Latest News

  • Ernst & Young names WhiteWater’s Geoff Chutter as Entrepreneur Of The Year
  • Garner Holt Productions establishes non-profit foundation
  • Blackpool Pleasure Beach directer Nick Thompson to open InterFun Expo 2020
  • Space Center Houston marks record attendance and introduction of Galaxy Lights
  • Triotech creating Vietnam’s first media-based interactive dark ride for Vinpearl Phú Quốc
  • Panasonic and Disney partner on blockbuster Star Wars: Rise of the Resistance attractions
  • Falcon’s Creative brings high-tech media experiences and interactives to National Geographic’s “Becoming Jane” exhibition
  • Raising the standards of immersive storytelling: Disney opens Star Wars: Rise of the Resistance in Florida
  • Home
  • Latest News
  • Online Issues
    • 2019
      • #80 – IAAPA 2019
      • #79.5 – IAAPA Expo 2019 Preview
      • #79 Europe and Waterparks
      • #78 – Asia/Tech
      • #77 – The Best in Themed Entertainment
    • 2018
      • #76 – Year End/Trade Show Round-up
      • #75 – IAAPA 2018
      • #74 – EME/Waterparks
      • #73 – Asia and Technology
      • #72 – Dubai/Museums
      • #71 – MENA/Entertainment
    • 2017
      • #70 – IAAPA 2017
      • #69 – Game Changers
      • #68 Going Global: Technology on the International Stage
      • #67 – Experience Design: Many Faces Many Places
      • #66 Theatrical Influence and Convergence
    • 2016
      • #65 IAAPA 2016
      • #64 Waterpark, Zoo & Aquarium 2016
      • #63 Technology 2016
      • #62 International
      • #61 Museums and Expanding Markets
    • 2015
      • #60 – IAAPA 2015
      • #59 – Zoos/Aquaria and Waterparks 2015
      • #58 – Technology 2015
      • #57 – International 2015
      • #56 – Museums 2015
    • 2014
      • #55 – IAAPA 2014 / Tenth Anniversary
      • #54 – Waterparks, Zoos and Aquariums 2014
      • #53 – Technology 2014
      • #52 – International 2014
      • #51 – Museums 2014
    • 2013
      • #46 – Museums 2013
      • #47 – International 2013
      • #48 – Technology 2013
      • #49 – Waterparks 2013
      • #50 – IAAPA 2013
      • 2013 Wrap-Up
    • 2012
      • #45 – IAAPA & WWA Wrap-Up
      • #44 – IAAPA
      • #43 – Waterparks
      • #42 – Technology
      • #41 – International
      • #40 – Museums
  • World markets
    • Asia
    • Europe & Middle East
    • Latin America & Mexico
    • North America
  • Subscribe
  • Advertise
  • About
    • About InPark
    • Privacy Policy
  • Resources
  • follow
    • Facebook
    • Twitter
    • Linked
    • Youtube

Discovery Place Rebrands Museums and Unveils New Logos

Oct 03, 2016 Joe Kleiman Museums, News, Uncategorized Comments Off on Discovery Place Rebrands Museums and Unveils New Logos


Discovery Place Rebrands Museums and Unveils New Logos

Charlotte, NC, USA – Seventy years of science, exploration and wonder in Charlotte have a new look. Discovery Place, Inc. has unveiled a new brand identity with new logos, websites and name changes. The rebrand launched in celebration of the organization’s 70th anniversary, and was formally presented at the One Night Wonder anniversary celebration in uptown Charlotte.

The organization’s four regional museums – Discovery Place, Charlotte Nature Museum, Discovery Place KIDS-Huntersville and Discovery Place KIDS-Rockingham – as well multiple education, professional development and community outreach programs are being integrated under one brand called “Discovery Place,” a unified organization that provides STEM education to the Carolinas.

DP_Logo-HORIZ-wTAG-CLR

To provide greater clarity and connection to the whole organization, Discovery Place, the science museum at 301 N Tryon St., has been renamed Discovery Place Science; Charlotte Nature Museum at 1658 Sterling Road adjacent to Freedom Park is now Discovery Place Nature; and the two Discovery Place Kids museums in Huntersville and Rockingham will keep their names with some minor typeface updates and new logos.

Print

“For 70 years, Discovery Place has been dedicated to fulfilling our community’s need for educational experiences in science, technology and nature, starting in 1946 when Charlotte Nature Museum first opened. Since then, we have grown to offer four distinct Museum experiences, multiple education and outreach programs and professional development training for educators throughout the region. We’ve expanded so broadly that our audiences were having a hard time understanding the full scope of our work. Rebranding all of our efforts under one collective identity not only better reflects who we are, but also helps us more effectively communicate with our visitors and community members about what we do and how we serve them,” said Catherine Wilson Horne, president and CEO of Discovery Place.

DPN_Logo-HORIZ-CLR

Each Museum’s logo was given a fresh, modern update, and a new logo was created to represent the whole Discovery Place organization. Discovery Place’s logo continues to pay homage to the impossible triangle, also known as the Penrose triangle. This optical illusion icon has represented the company for 35 years since Discovery Place Science first opened on N Tryon St in 1981.

Print

“We wanted to keep the impossible triangle at our core, but also represent how the organization has grown over the past 70 years. The new colored loop symbolizes all of the expanded initiatives and parts that make us whole,” said Debra Smul, Vice President, Marketing and Communication of Discovery Place. “By bringing our brands together, we want Discovery Place to be recognized as a unified educational experience that you can have at one of our Museums, in your school or out in the community.”

Print

Discovery Place will introduce its new identity to the public with an advertising campaign, We Wonder. Do You?Developed in collaboration with Charlotte creative agency Wray Ward, the campaign is centered on curiosity, encouraging people to wonder about the world around them and to use the lens of science to build understanding.The new campaign celebrates the human need to explore, investigate and ask questions to help interpret the world.

Visitors can see the new brand rolled out on newly redesigned websites at discoveryplace.org. Discovery Place collaborated with Charlotte digital marketing agency Union to create the fresh sites. Visitors will enjoy simplified navigation, filtered searches that customize the Museum experience for each guest’s interests and mobile optimization.

Share this:

  • LinkedIn
  • Facebook
  • Twitter
  • Print
  • Pinterest

  • discovery place, logos, rebranding, science centers
  • tweet
Related articles
  • Unified Field brings interactive fun to exploring the science of dogs at the California Science Center
    Unified Field brings interactive fun to...

    Comments Off on Unified Field brings interactive fun to exploring the science of dogs at the California Science Center

  • Technomedia announces rebranding and restructuring
    Technomedia announces rebranding and...

    Comments Off on Technomedia announces rebranding and restructuring

  • Fun Land of Fredericksburg breaks ground on Virginia’s first multi-story go-kart track
    Fun Land of Fredericksburg breaks...

    Comments Off on Fun Land of Fredericksburg breaks ground on Virginia’s first multi-story go-kart track

  • WhiteWater unveils new look reflecting commitment to “create places where fun thrives”
    WhiteWater unveils new look reflecting...

    Comments Off on WhiteWater unveils new look reflecting commitment to “create places where fun thrives”

More in this category
  • Ernst & Young names WhiteWater’s Geoff Chutter as Entrepreneur Of The Year
    Ernst & Young names...

    Dec 09, 2019 Comments Off on Ernst & Young names WhiteWater’s Geoff Chutter as Entrepreneur Of The Year

  • Garner Holt Productions establishes non-profit foundation
    Garner Holt Productions establishes...

    Dec 09, 2019 Comments Off on Garner Holt Productions establishes non-profit foundation

  • Blackpool Pleasure Beach directer Nick Thompson to open InterFun Expo 2020
    Blackpool Pleasure Beach directer Nick...

    Dec 09, 2019 Comments Off on Blackpool Pleasure Beach directer Nick Thompson to open InterFun Expo 2020

  • Space Center Houston marks record attendance and introduction of Galaxy Lights
    Space Center Houston marks record...

    Dec 09, 2019 Comments Off on Space Center Houston marks record attendance and introduction of Galaxy Lights






Current Issue

  • #80 – IAAPA 2019
    #80 – IAAPA 2019

    Nov 16, 2019 Comments Off on #80 – IAAPA 2019

  • EDITORIAL: Looking back from 2019: 15 years of InPark
    EDITORIAL: Looking back from 2019: 15 years of InPark

    Nov 16, 2019 Comments Off on EDITORIAL: Looking back from 2019: 15 years of InPark

  • Editorial: Cross platforming and cross pollination
    Editorial: Cross platforming and cross pollination

    Nov 16, 2019 Comments Off on Editorial: Cross platforming and cross pollination

  • Christie: Museum makeovers
    Christie: Museum makeovers

    Nov 16, 2019 Comments Off on Christie: Museum makeovers

  • Movers and shakers
    Movers and shakers

    Nov 16, 2019 Comments Off on Movers and shakers

  • Meet Amanda Thompson
    Meet Amanda Thompson

    Nov 15, 2019 Comments Off on Meet Amanda Thompson

  • Grupo Xcaret: Xavage Gardens
    Grupo Xcaret: Xavage Gardens

    Nov 15, 2019 Comments Off on Grupo Xcaret: Xavage Gardens

  • IAAPA Expo Europe 2019
    IAAPA Expo Europe 2019

    Nov 15, 2019 Comments Off on IAAPA Expo Europe 2019

  • The Hettema Group: Elevator Pitch
    The Hettema Group: Elevator Pitch

    Nov 15, 2019 Comments Off on The Hettema Group: Elevator Pitch

  • Garner Holt Productions: Growing the legend
    Garner Holt Productions: Growing the legend

    Nov 15, 2019 Comments Off on Garner Holt Productions: Growing the legend

  • JRA: “The One with the Pop-Up”
    JRA: “The One with the Pop-Up”

    Nov 15, 2019 Comments Off on JRA: “The One with the Pop-Up”

  • Raven Sun Creative: Unwrapping the new Hersheypark
    Raven Sun Creative: Unwrapping the new Hersheypark

    Nov 15, 2019 Comments Off on Raven Sun Creative: Unwrapping the new Hersheypark

  • TEA 2020
    TEA 2020

    Nov 15, 2019 Comments Off on TEA 2020

  • ECA2: Showtime in Lanzhou
    ECA2: Showtime in Lanzhou

    Nov 15, 2019 Comments Off on ECA2: Showtime in Lanzhou

  • Lesson plan
    Lesson plan

    Nov 15, 2019 Comments Off on Lesson plan

  • Technifex: FauxFire® and real people
    Technifex: FauxFire® and real people

    Nov 15, 2019 Comments Off on Technifex: FauxFire® and real people

  • Super 78: Geppetto Grows
    Super 78: Geppetto Grows

    Nov 15, 2019 Comments Off on Super 78: Geppetto Grows

  • Smart Monkeys: Visualization vectors
    Smart Monkeys: Visualization vectors

    Nov 15, 2019 Comments Off on Smart Monkeys: Visualization vectors

IPM Interviews

  • #80 – IAAPA 2019
    #80 – IAAPA 2019

    Nov 16, 2019 Comments Off on #80 – IAAPA 2019

    Table of contents
  • Meet Amanda Thompson
    Meet Amanda Thompson

    Nov 15, 2019 Comments Off on Meet Amanda Thompson

    IAAPA’s incoming chair has deep roots in the attractions...
  • TEA 2020
    TEA 2020

    Nov 15, 2019 Comments Off on TEA 2020

    A chat with Michael Blau - incoming TEA International Board...
  • IAAPA 2019 Chair David Rosenberg: The aqua-man
    IAAPA 2019 Chair David Rosenberg: The aqua-man

    Nov 14, 2019 Comments Off on IAAPA 2019 Chair David Rosenberg: The aqua-man

    Rosenberg serves as the 2019 Chair of the IAAPA Board of...
  • CircusTrix CEO Fernando Eiroa: Leaps and bounds
    CircusTrix CEO Fernando Eiroa: Leaps and bounds

    Nov 14, 2019 Comments Off on CircusTrix CEO Fernando Eiroa: Leaps and bounds

    InPark spoke with Eiroa about the unique business of...
  • InPark exclusive:  Interviews with Jeremy Railton  and Scott Ault on the launch of their new company, Railton Entertainment Design (RED)
    InPark exclusive: Interviews with Jeremy Railton and...

    Nov 09, 2019 Comments Off on InPark exclusive: Interviews with Jeremy Railton and Scott Ault on the launch of their new company, Railton Entertainment Design (RED)

    Themed entertainment design veterans Jeremy Railton and...
  • ISE 2020
    ISE 2020

    Oct 22, 2019 Comments Off on ISE 2020

    The annual Integrated Systems Europe (ISE) trade show for...
  • IAAPA: “Wear comfortable shoes!”
    IAAPA: “Wear comfortable shoes!”

    Oct 21, 2019 Comments Off on IAAPA: “Wear comfortable shoes!”

    "If this is your first Expo, attend the First Time...
  • Netflix and thrill: Greg Lombardo joins the content streaming powerhouse as Head of Experiences
    Netflix and thrill: Greg Lombardo joins the content...

    Sep 11, 2019 Comments Off on Netflix and thrill: Greg Lombardo joins the content streaming powerhouse as Head of Experiences

    Lombardo brings with him more than a decade experience in...
  • Transitions: Leaps and bounds
    Transitions: Leaps and bounds

    Sep 10, 2019 Comments Off on Transitions: Leaps and bounds

    Industry professionals are making moves and creating waves
  • Exploring IAAPA Europe
    Exploring IAAPA Europe

    Sep 09, 2019 Comments Off on Exploring IAAPA Europe

    Meet recent additions to IAAPA’s European team
  • IPM Interview: Jennifer Lee Hackett, Sinking Ship Entertainment
    IPM Interview: Jennifer Lee Hackett, Sinking Ship...

    Aug 08, 2019 Comments Off on IPM Interview: Jennifer Lee Hackett, Sinking Ship Entertainment

    Giant screen veteran Jennifer Lee Hackett has joined...
  • John Miceli and the new DE-ŹYN Studios
    John Miceli and the new DE-ŹYN Studios

    Jun 28, 2019 Comments Off on John Miceli and the new DE-ŹYN Studios

    Throughout his career, John Miceli has worked in feature...
  • Meet Lionsgate Entertainment World’s new general manager: Selena Magill
    Meet Lionsgate Entertainment World’s new general...

    Jun 26, 2019 Comments Off on Meet Lionsgate Entertainment World’s new general manager: Selena Magill

    Meet the new GM of Lionsgate Entertainment World, scheduled...
  • ECA2: All eyes on Lanzhou
    ECA2: All eyes on Lanzhou

    May 08, 2019 Comments Off on ECA2: All eyes on Lanzhou

    ECA2's latest spectacle, a permanent installation in a...
  • IAAPA Expo Asia
    IAAPA Expo Asia

    May 06, 2019 Comments Off on IAAPA Expo Asia

    "Establishing a presence in both Hong Kong and Shanghai...
  • Vekoma: Coasting around Asia
    Vekoma: Coasting around Asia

    Apr 29, 2019 Comments Off on Vekoma: Coasting around Asia

    InPark spoke to Jason Pan, Vekoma’s regional director of...
  • Lisa Passamonte Green
    Lisa Passamonte Green

    Mar 21, 2019 Comments Off on Lisa Passamonte Green

    The Thea Awards Nominating Committee annually reviews and...
  • Infinite Kingdoms: Planet playology
    Infinite Kingdoms: Planet playology

    Mar 21, 2019 Comments Off on Infinite Kingdoms: Planet playology

    We recently connected with founder Denise Chapman Weston...
  • The French connection: Meet Michel Linet-Frion
    The French connection: Meet Michel Linet-Frion

    Mar 21, 2019 Comments Off on The French connection: Meet Michel Linet-Frion

    "Since I typically rely on contracted expertise and talent...
  • Andrew O’Rourke: Google THIS
    Andrew O’Rourke: Google THIS

    Mar 21, 2019 Comments Off on Andrew O’Rourke: Google THIS

    In late 2018, Andrew became an employee of Adecco working...
  • Mad Systems: The future is now
    Mad Systems: The future is now

    Dec 18, 2018 Comments Off on Mad Systems: The future is now

    InPark reported on the launch and revisited with Ensing for...
  • Time for a change
    Time for a change

    Dec 18, 2018 Comments Off on Time for a change

    InPark checks in with industry leaders who are heading back...
  • Michael Mercadante: Giving back
    Michael Mercadante: Giving back

    Nov 05, 2018 Comments Off on Michael Mercadante: Giving back

    Michael Mercadante, President of Main Street Design, Inc....
  • JCO: Theming beyond the theme park
    JCO: Theming beyond the theme park

    Nov 05, 2018 Comments Off on JCO: Theming beyond the theme park

    JCO, based in St. Louis, MO, specializes in master planning...
PLN5165_IAAPA_ORLANDO_BANNERS_INPARK_160X600

Categories

  • IPM Interviews
  • Theme Parks
  • Museums
  • Water Parks
  • Attractions
    • Haunts
    • Zoos & Aquariums
  • World markets
    • Asia
    • Europe & Middle East
    • Latin America & Mexico
    • North America
  • Technology & Media
  • Business
    • Events
    • People
  • World Expos

InPark Magazine

2349 E Ohio Ave
Milwaukee, WI 53207 USA
262.412.7107
mpalicki@inparkmagazine.com

View our Privacy Policy

Copyright 2018 InPark Magazine / All rights reserved