UPDATE 1/8/13 — WALT DISNEY WORLD HAS RELEASED THE FOLLOWING DOCUMENT TO THE PRESS, TITLED “EVOLUTION OF THE DISNEY GUEST EXPERIENCE”:
Evolution-of-the-Disney-Guest-Experience
Lake Buena Vista, FL, USA (January 7, 2013) — The announcement was officially made this morning by Disney Parks and Resorts Chairman Tom Staggs in a post on the Disney Parks Blog:
At Walt Disney Parks and Resorts, we continually push the boundaries of creativity and innovation to deliver the best possible experience for our guests. We’re always looking for ways to take what we do and do it even better. Over the past few years, we’ve devoted considerable time and resources to create a more immersive, more seamless and more personal experience for each and every guest who spends time with us. I know there’s been significant speculation about these efforts among our fans, so we’re pleased to give you a glimpse into the work we are doing to take the entire Disney guest experience to the next level.
Some of these initiatives are more apparent and can already be seen by our guests – like our interactive queuesat Walt Disney World Resort and the Enchanted Art on our cruise ships – while others are more behind-the-scenes and are focused on “how” visitors plan, access and enjoy their experiences with us. Over the next several months, we’ll be rolling out a collection of tools at the Walt Disney World Resort called MyMagic+ that will give guests more opportunities to customize and personalize their entire visit.
Like most people who visit Walt Disney World Resort, my family and I have our “must-do” attractions, and as the father of three boys, those attractions often end with the word “mountain.” Now, rather than dashing as a group, or even splitting up to gather FastPasses, imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park. With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that’s better for everyone.
A major component of MyMagic+ is the new My Disney Experience website and mobile app, which gives guests planning their trip the latest information on all Walt Disney World Resort has to offer. We know that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously. No matter where guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they’d like to create the exact Disney experience they want. They can book dining and other experiences and reserve times for their favorite attractions, shows and more through an enhanced FastPass system, FastPass+. Once they arrive, they can use their smart phones to spontaneously change their plans in the moment, exploring our parks at their own pace and getting the most out of their visit.
Linking the entire MyMagic+ experience together is an innovative piece of technology we developed called the MagicBand. Worn on the wrist, it will serve as a guest’s room key, theme park ticket, access to FastPass+ selections, PhotoPass card and optional payment account all rolled into one. We’ve began testing certain aspects of MyMagic+ in Florida last month and the early reactions we’ve gotten have been fantastic.
This collection of tools is another step forward in the ongoing evolution of our guest experience, giving us even more ways to help friends and family create the unforgettable Disney memories that they want most. We’ll be testing, adjusting and adding features to MyMagic+ and My Disney Experience over time and will continue to make improvements based on our guests’ feedback. We look forward to sharing more with you in the months ahead!
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