Oct 09, 2015 Joe Kleiman News, Technology & Media, Theme Parks Comments Off on Electronic Arts Continues Partnership with Cedar Fair as Carowinds Announces “Plants vs. Zombies Garden Warfare: 3Z Arena”
Charlotte, NC, USA (Oct. 8, 2015) — Carowinds, the premiere theme park of the Carolinas, and PopCap Games, an Electronic Arts Inc. studio, creator of some of the world’s most beloved video game franchises, are leading the charge as innovators in the amusement park industry by announcing a new digital experience. Carowinds will open the world’s first intra-active 3-D game experience, Plants vs. Zombies Garden Warfare: 3Z Arena, in spring 2016 – adding to the park’s family line-up of thrills for all ages.
An intra-active experience means the game allows players to interact with the opposing team’s screen. Guests will step inside the state-of-the-art Plants vs. Zombies Garden Warfare: 3Z Arena complex decked with 3-D technology, massive screens, surround sound and motion-based seats, to enjoy outrageous and imaginative encounters with their competition. Teams will compete in the Plants vs. Zombies Plants vs. Zombies universe during an almost five minute backyard battle, where they’ll shoot screens with blasters and track their scores as they go.
“Plants vs. Zombies Garden Warfare: 3Z Arena is another example of how Carowinds is committed to bringing unique and innovative experiences that the entire family can enjoy together,” said Mike Fehnel, Carowinds, vice president and general manager. “This wildly popular brand has such a universal appeal and aligns perfectly with our promise to deliver the best day experience ever.”
The new attraction, exclusive to Carowinds, will be based off the Plants vs. Zombies Garden Warfare franchise – a hilarious and over-the-top shooter videogame series that drops you into a crazy, all-out battle between plants and zombies in their fight for suburbia. The newest release from the franchise, Plants vs. Zombies Garden Warfare 2, will also launch spring 2016 and for the first time, zombies have taken over and plants are on the attack. Players will be able to join the battle with new characters including Super Brainz, a zombie super hero who thinks he’s an 80’s action movie star, and Citron, a bounty-hunting orange from the future.
“We’re always striving to create new and unique ways for people to experience the Plants vs. Zombies universe,” said Jeremy Vanhoozer, Senior Creative Director, Plants vs. Zombies franchise. “Our franchise is all about creating fun moments and doing things differently. This first-ever interactive Garden Warfare attraction from Carowinds will be unlike anything people have seen before and we can’t wait for them to experience it next spring.”
Electronic Arts has also announced an attraction based on the game franchise “Mass Effect” for California’s Great America
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