Serving the themed entertainment community

Latest News

  • LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda
  • Museum of Illusions added to ICON Park Play Pass
  • Panasonic providing specialized projection technology for Illuminarium experience centers
  • Christie introduce Pandoras Box Version 8 for real-time video processing and show control
  • SeaWorld San Diego introduces Sesame Street drive-thru experience
  • Anaheim: Disneyland steps up as mass COVID-19 vaccination site
  • Gorillas test positive for COVID-19 at San Diego Zoo Safari Park
  • Joint statement from museum associations on 1/6/21 events at US Capitol
  • Home
  • Opportunity Hub
    • Leads & Opportunities
    • Webinar Calendar
    • Submit a Webinar
  • News
    • COVID-19
  • Issues
    • 2020
      • #85 – Looking forward to the future
      • #84 – Everything the industry has to offer
      • #83 – Waterparks and more!
      • #82 – Solving Problems with Innovation
      • #81 COVID-19 and beyond
      • IPM guide to AV 2020
    • 2019
      • #80 – IAAPA 2019
      • #79.5 – IAAPA Expo 2019 Preview
      • #79 Europe and Waterparks
      • #78 – Asia/Tech
      • #77 – The Best in Themed Entertainment
    • 2018
      • #76 – Year End/Trade Show Round-up
      • #75 – IAAPA 2018
      • #74 – EME/Waterparks
      • #73 – Asia and Technology
      • #72 – Dubai/Museums
      • #71 – MENA/Entertainment
    • 2017
      • #70 – IAAPA 2017
      • #69 – Game Changers
      • #68 Going Global: Technology on the International Stage
      • #67 – Experience Design: Many Faces Many Places
      • #66 Theatrical Influence and Convergence
    • 2016
      • #65 IAAPA 2016
      • #64 Waterpark, Zoo & Aquarium 2016
      • #63 Technology 2016
      • #62 International
      • #61 Museums and Expanding Markets
    • 2015
      • #60 – IAAPA 2015
      • #59 – Zoos/Aquaria and Waterparks 2015
      • #58 – Technology 2015
      • #57 – International 2015
      • #56 – Museums 2015
    • 2014
      • #55 – IAAPA 2014 / Tenth Anniversary
      • #54 – Waterparks, Zoos and Aquariums 2014
      • #53 – Technology 2014
      • #52 – International 2014
      • #51 – Museums 2014
    • 2013
      • #46 – Museums 2013
      • #47 – International 2013
      • #48 – Technology 2013
      • #49 – Waterparks 2013
      • #50 – IAAPA 2013
      • 2013 Wrap-Up
    • 2012
      • #45 – IAAPA & WWA Wrap-Up
      • #44 – IAAPA
      • #43 – Waterparks
      • #42 – Technology
      • #41 – International
      • #40 – Museums
  • Subscribe
  • Advertise
  • About
    • About InPark
    • Privacy Policy
  • IPM books
    • Screens to scenes: Christie’s visual technology
    • Tales from the Expo
    • Themed entertainment in academia
  • follow
    • Facebook
    • Twitter
    • Linked
    • Youtube

Electrosonic provides AV design and integration for Atlanta Hawks Preview Center

Jan 30, 2019 Joe Kleiman Attractions, News, North America, Technology & Media, World markets Comments Off on Electrosonic provides AV design and integration for Atlanta Hawks Preview Center


Electrosonic provides AV design and integration for Atlanta Hawks Preview Center

 

Fans interested in investing in suites or premium seating in Atlanta’s new State Farm Arena are treated to a unique experience at the Atlanta Hawks Preview Center.  Electrosonic partnered with Hornall Anderson, the Seattle-based experience design company, to create an innovative journey for prospective guests at the center, which is located at CNN Center.

Electrosonic provided audio, video and show control design, engineering and installation of the audiovisual and interactive portions of the center’s sales experience.  The center shows how the all-new State Farm Arena transcends the role of host for NBA basketball, concerts and events.  Nearly $200 million was spent to renovate the sports and concert venue, which opened in October 2018.

“The project was managed from Electrosonic’s Orlando office and was completed in a rapid four-and-a-half months timeframe with customizations,” says Sean McChesney, Experience Technology Consultant with Electrosonic.  “That could only happen when you collaborate with a company like Hornall Anderson, with whom we have a strong and trusting working relationship.”

SLIDESHOW:

This slideshow requires JavaScript.

When VIPs arrive in the lounge-style reception room they are greeted by a docent, who conducts their personal tour through the center.  The Anthem Theater boasts a large projection wall; hand-held interactive controllers trigger video that immerses guests in the evolution and rebirth of Atlanta’s NBA basketball program.  Electrosonic provided the laser projector for the curved projection screen, the custom PC for Hornall Anderson’s custom program and all of the wall’s audio support.

Next, guests overlook a recessed Projection Pit with a projection wall backdrop showing a mix of B roll, live TV or branded videos. Detailed video projections overlay an architectural 3D gray-scale model in the pit below the guests to show the arena’s configuration for basketball games, concerts and other events.

Electrosonic opted for a projection solution to give “the client the most bang for the buck in this presentation,” McChesney notes. “Using blended projectors and projection mapping is something we frequently do in larger spaces at theme parks and museums, but the Epson laser projectors and custom PCs we provided allowed Hornall Anderson and the content group to achieve what they needed on a lower budget.”

He adds that, “to enhance this impactful presentation with audio we used QSC surround ceiling speakers and below-floor ‘butt-kicker’ transducers for low-end reinforcement.”

Finally, the guests move on to three Suites, themed with different fits and finishes, which act as closing rooms for the sales agents. Electrosonic supplied 55-inch touchscreens, the interactive portals to information such as traffic patterns, parking and average cost per game.

“Electrosonic stands out because they never say ‘no.’ They always have a can-do approach and the mindset to pull off the technical aspects of the experiences we design. Electrosonic knows how to use technology to push boundaries,” says the team at Hornall Anderson.

Turner Construction was the center’s general contractor.

Share this:

  • Tweet
  • Print

  • arenas, Atlanta, Atlanta Hawks, AV design, AV integration, basketball, electrosonic, georgia, Hornall Anderson, NBA, North America, preview centers, professional sports, sales centers, State Farm Arena, usa
  • tweet
Related articles
  • Panasonic providing specialized projection technology for Illuminarium experience centers
    Panasonic providing specialized...

    Comments Off on Panasonic providing specialized projection technology for Illuminarium experience centers

  • SCAD THEDscapes Immersion Challenge showcases student team designs for variety of environments and venues
    SCAD THEDscapes Immersion Challenge...

    Comments Off on SCAD THEDscapes Immersion Challenge showcases student team designs for variety of environments and venues

  • Visualization firm THE THIRD FLOOR has openings for a variety of positions
    Visualization firm THE THIRD FLOOR has...

    Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positions

  • Construction completed on Electrosonic’s Dubai Production Facility and Regional Hub
    Construction completed on...

    Comments Off on Construction completed on Electrosonic’s Dubai Production Facility and Regional Hub

More in this category
  • LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda
    LEGOLAND Florida Resort to kick off...

    Jan 15, 2021 Comments Off on LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda

  • Museum of Illusions added to ICON Park Play Pass
    Museum of Illusions added to ICON Park...

    Jan 15, 2021 Comments Off on Museum of Illusions added to ICON Park Play Pass

  • Christie introduce Pandoras Box Version 8 for real-time video processing and show control
    Christie introduce Pandoras Box Version...

    Jan 13, 2021 Comments Off on Christie introduce Pandoras Box Version 8 for real-time video processing and show control

  • SeaWorld San Diego introduces Sesame Street drive-thru experience
    SeaWorld San Diego introduces Sesame...

    Jan 13, 2021 Comments Off on SeaWorld San Diego introduces Sesame Street drive-thru experience


Quick Takes

My Tweets

Latest Issue

Leads & Opportunities

  • Cedar Fair seeks Corporate Director, Communications
    Cedar Fair seeks Corporate Director, Communications

    Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, Communications

    The position will lead strategy development and execution...
  • Pursuit seeks Financial Analyst, FP&A
    Pursuit seeks Financial Analyst, FP&A

    Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&A

    This role will focus on all aspects of financial planning...
  • AOA seeks Show Set Designer
    AOA seeks Show Set Designer

    Dec 26, 2020 Comments Off on AOA seeks Show Set Designer

    There will be a great deal of freedom, which will be...
  • Visualization firm THE THIRD FLOOR has openings for a variety of positions
    Visualization firm THE THIRD FLOOR has openings for a...

    Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positions

    THE THIRD FLOOR is currently seeking Postvis Generalists,...
  • CineVenture seeks 3D character animator
    CineVenture seeks 3D character animator

    Dec 09, 2020 Comments Off on CineVenture seeks 3D character animator

    CineVenture develops high-end content for the global...

Top Posts

  • Sally Brings the Animal Animatronics of Five Nights at Freddy's to Life in New Attraction Concept
    Sally Brings the Animal Animatronics of Five Nights at Freddy's to Life in New Attraction Concept
  • LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda
    LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda
  • 3D Live Partners with NEC On High Resolution 3D LED Prototype
    3D Live Partners with NEC On High Resolution 3D LED Prototype
  • Panasonic providing specialized projection technology for Illuminarium experience centers
    Panasonic providing specialized projection technology for Illuminarium experience centers
  • Museum of Illusions added to ICON Park Play Pass
    Museum of Illusions added to ICON Park Play Pass
  • Phase 3 expansion of Atlantis Aquaventure waterpark at Dubai's Atlantis The Palm to feature newly patented attractions from ProSlide
    Phase 3 expansion of Atlantis Aquaventure waterpark at Dubai's Atlantis The Palm to feature newly patented attractions from ProSlide
  • Former Great Wolf Lodge CEO Kim Schaefer to Lead Two Bit Circus' LBE Business
    Former Great Wolf Lodge CEO Kim Schaefer to Lead Two Bit Circus' LBE Business

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram

Categories

  • IPM Interviews
  • Theme Parks
  • Museums
  • Water Parks
  • Attractions
    • Haunts
    • Zoos & Aquariums
  • World markets
    • Asia
    • Europe & Middle East
    • Latin America & Mexico
    • North America
  • Technology & Media
  • Business
    • Events
    • People
  • World Expos

InPark Magazine

2349 E Ohio Ave
Milwaukee, WI 53207 USA
262.412.7107
mpalicki@inparkmagazine.com

View our Privacy Policy

Copyright 2018 InPark Magazine / All rights reserved
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram