Dec 02, 2015 Judith Rubin Asia, Attractions, Business, Events, Features, Homepage Slider, Museums, News, North America, People, Technology & Media, Theme Parks, Themed Dining/Retail, Themed Resorts/Hotels, Uncategorized, Water Parks, World markets Comments Off on ETI strives to deliver more media experience with less gear
Starting the IAAPA 2015 Orlando adventure off right, InPark attended a “magic” technology/media preview hosted by Edwards Technologies Inc. (ETI) and nWave Pictures promising to show the future of immersive storytelling. –Report by Judith Rubin
In the presentation by ETI co-leaders Roberta Perry and Brian Edwards, we were impressed by a super-responsive and versatile touchtable (you could “fling” things across it) with content that complemented the compelling high-definition images on the video monitor, the efficiently delivered 3D “iContent” from nWave in the adjoining demo theater, and the little, Videro-powered “black box” (a Mac mini or two) that is practically all the hardware necessary for running it all (you do still need projection gear, of course, but that’s also evolved in amazing ways).
This is the epitome of the disappearing rack room. But it’s not just about sleek, compact equipment, pixels and show control – it’s also about facilitating great, immersive storytelling and media-based guest experiences. ETI’s presentation made it clear we’ve reached the point where the screen essentially disappears too – the content moves effortlessly from platform to platform and the quality is consistent, regardless of exhibition format, projection surface or screen size. Losing the awareness of something being delivered or projected frees us to lose ourselves in the experience instead.
ETI has already done numerous real-world applications of the above, which is scalable up to very large venues and displays. Examples include the unique SEGA BBC Orbi center in Yokohama, Japan (a second Orbi will soon open in Osaka, to be followed by a third in Dubai), Discovery Cube Los Angeles and a variety of other themed entertainment, retail and hospitality venues.
Comments Off on From costuming to technology: Themed Entertainment Association names 2020 slate of TEA Masters
Comments Off on MAPIC 2020 + LeisurUp to convene in Cannes in November
Comments Off on COVID-19 concerns result in park and attraction closures, industry event postponements worldwide
Comments Off on Cedar Point announces additions for 150th anniversary celebration
Dec 04, 2020 Comments Off on SUPER NINTENDO WORLD’s 2021 opening to launch Universal Studios Japan’s 20th anniversary celebration
Dec 04, 2020 Comments Off on Social media, blogging and content marketing: keeping a balance and perspective
Dec 04, 2020 Comments Off on The art of the press release: Distribution
Dec 03, 2020 Comments Off on Uncompromised authenticity: George Wade marries brands and LBE
Nov 30, 2020 Comments Off on Cedar Fair seeks corporate head of procurementThe position is responsible for developing a centralized...
Nov 27, 2020 Comments Off on Smart Monkeys seeks project engineers/programmersSmart Monkey utilizes show control systems from a variety...
Nov 17, 2020 Comments Off on Palace Entertainment seeks General Manager for Miami SeaquariumThe General Manager provides leadership, direction and...
Nov 12, 2020 Comments Off on Luci Creative seeks senior project managerA Senior Project Manager at Luci is responsible for...
Nov 09, 2020 Comments Off on Newly launched immersive design studio FUNRULY offers opportunities for clients, talent, and consultantsWith a passion for the theater of space, its objective is...