May 25, 2011 Judith Rubin Uncategorized Comments Off on EXHIBITOR Research Shows Virtual Events Unlikely to Soon Replace Face-to-Face
Marketers Not Adopting Virtual Alternatives to Live Events as Rapidly as Previously Expected
ROCHESTER, Minnesota, USA /PRNewswire/ — EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR magazine’s 2011 Virtual Events Survey, revealing that marketers are not adopting virtual alternatives to live events as rapidly as previously expected.
Results of the survey, sponsored by Lynch Exhibits Inc., Impact Unlimited Inc., and Altus Inc., indicate that virtual events are unlikely to replace face-to-face marketing any time soon. Key findings show that more than 70 percent of respondents are not currently allocating a single cent of their marketing budgets to virtual events.
“For the time being, it appears face-to-face is safe and sound,” commented Travis Stanton, editor, EXHIBITOR magazine. “But as more marketers become increasingly familiar with virtual alternatives, and as virtual-event firms become more adept at selling their benefits, their impact on our industry will undoubtedly increase.”
The survey uncovered these additional findings:
Comprehensive results of the 2011 Virtual Events Survey will be published in the June issue of EXHIBITOR magazine.
About EXHIBITOR Media Group
Leading in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR’s Learning Events include EXHIBITOR2011, the industry’s top-rated conference and exhibition for trade show and corporate event marketing.
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