May 25, 2011 Judith Rubin Uncategorized Comments Off on EXHIBITOR Research Shows Virtual Events Unlikely to Soon Replace Face-to-Face
Marketers Not Adopting Virtual Alternatives to Live Events as Rapidly as Previously Expected
ROCHESTER, Minnesota, USA /PRNewswire/ — EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR magazine’s 2011 Virtual Events Survey, revealing that marketers are not adopting virtual alternatives to live events as rapidly as previously expected.
Results of the survey, sponsored by Lynch Exhibits Inc., Impact Unlimited Inc., and Altus Inc., indicate that virtual events are unlikely to replace face-to-face marketing any time soon. Key findings show that more than 70 percent of respondents are not currently allocating a single cent of their marketing budgets to virtual events.
“For the time being, it appears face-to-face is safe and sound,” commented Travis Stanton, editor, EXHIBITOR magazine. “But as more marketers become increasingly familiar with virtual alternatives, and as virtual-event firms become more adept at selling their benefits, their impact on our industry will undoubtedly increase.”
The survey uncovered these additional findings:
Comprehensive results of the 2011 Virtual Events Survey will be published in the June issue of EXHIBITOR magazine.
About EXHIBITOR Media Group
Leading in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR’s Learning Events include EXHIBITOR2011, the industry’s top-rated conference and exhibition for trade show and corporate event marketing.
Comments Off on Entertainment, Attractions & Gaming (EAG) International Expo opens registration for online event
Comments Off on Licensing Expo announces new dates and format for 2021
Comments Off on IAAPA provides details on 2021 EMEA Trade Summit at Europa-Park
Comments Off on World Waterpark Association concludes successful virtual WWA Show
Apr 08, 2020 Comments Off on Attraction closures and re-openings
Jan 15, 2021 Comments Off on LEGOLAND Florida Resort to kick off 10th Anniversary celebration with high wire walk by Nik Wallenda
Jan 15, 2021 Comments Off on Museum of Illusions added to ICON Park Play Pass
Jan 14, 2021 Comments Off on Panasonic providing specialized projection technology for Illuminarium experience centers
Jan 13, 2021 Comments Off on Christie introduce Pandoras Box Version 8 for real-time video processing and show control
Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, Communications
The position will lead strategy development and execution...Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&A
This role will focus on all aspects of financial planning...Dec 26, 2020 Comments Off on AOA seeks Show Set Designer
There will be a great deal of freedom, which will be...Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positions
THE THIRD FLOOR is currently seeking Postvis Generalists,...Dec 09, 2020 Comments Off on CineVenture seeks 3D character animator
CineVenture develops high-end content for the global...