Sep 09, 2019 Joe Kleiman #79 Europe and Waterparks, 2019, Attractions, Business, Europe & Middle East, Features, IPM Interviews, Museums, People, Theme Parks, Water Parks, World markets Comments Off on Exploring IAAPA Europe
ABOVE: 2018 IAAPA Euro Attractions Show, Amsterdam. Courtesy IAAPA EMEA
I previously worked for one of Germany’s largest media companies, where I was responsible for online marketing activities and online shops. Along with my Bachelor’s degree in digital media, the skillset I learned there was a match for this marketing and communications role with the IAAPA EMEA team. As a theme park lover, I knew I had to apply for the job.
I’m responsible for marketing activities throughout the EMEA region so we can best serve the needs of our current members, as well as future members.
I want to bring people together and help our IAAPA team continue to build the attractions community and connections.
This year we have the largest trade show floor ever! Attendees at IAAPA Expo Europe will see more than 600 exhibiting companies, many that are here for the first time.
The Expo will also have an extensive conference and education program including a brand-new ticketed event “Future Feature” (September 19, 12-2 p.m.). During this session, industry veterans from Disneyland Paris will share highlights of what is ahead for the resort and the Disney brand.
My longstanding avocation as an amusement park enthusiast drew me to IAAPA. I have written for theme park industry magazines in Belgium for many years. Prior to joining IAAPA, I also worked with McDonald’s, which taught me how to work in a busy environment!
When a new member joins the organization, I am their first point of contact. My role is to assist with everything from processing membership, to creating logins and credentials, to helping ensure they know about all the benefits and resources IAAPA offers.
IAAPA is all about connection. Membership with IAAPA helps connect industry professionals with others around the world.
The best advice I give to members is get involved! Attend events, such as IAAPA Expo Europe and the regional networking events. Volunteer to serve on a committee and get to know the IAAPA team. We are here to serve our members and help them make connections, build relationships and grow their businesses. I love working with our members and being a part of this industry.
The opening reception, held at Jardin d’Acclimatation, is a great place to meet many industry professionals. This will also be a great opportunity to meet the IAAPA EMEA team.
The Young Professionals Forum and Reception at Le Manoir de Paris is ideal for people new to the industry to connect with their peers. The event will be held at a “haunted” mansion in Paris. The attendee young professionals will enjoy a reception followed by the opportunity to bravely enter the house. A good laugh or scare is always a great way to break the ice and meet new people!
I have a business degree in marketing and commerce. For the past 15 years, I have had the chance to organize many international events including corporate meetings, incentives, galas, trade shows and hospitality programs. I also have a strong background in marketing and communications as well as leading multi-cultural team structures.
IAAPA is a busy association, and the EMEA region is continuing to grow. My main responsibilities are to manage the day-to-day operation of the EMEA office in Brussels, which includes human resources and finance matters, event organization and marketing and communications. I am also the Government Relations liaison for the IAAPA EMEA GR Sub-Committee.
IAAPA EMEA has grown a great deal over the last few years, and we will continue to do so as we tap into new constituencies and areas still in development. We also partner with many national associations that help provide combined potential to address key topics which are relevant and important to our industry including accessibility/inclusion, employment laws, visa & tourism regulations, sustainability and more.
And of course, this Expo is a very great resource. IAAPA Expo Europe continues to grow and evolve each year. By moving each year, we give our attendees the unique opportunity to experience incredible cities and to visit so many members in the regions. We can also highlight the many, vibrant cultures found throughout Europe. I’m excited and proud to be a part of this team and look forward to the Expo in Paris. • • •
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