Milan, Italy (March 18, 2015) —Milano Expo 2015 will be the first World Exposition to feature an entire pavilion dedicated entirely to the history and culture of wines and spirits. The space is made possible thanks to funding from the Ministry of Agriculture, Food and Forestry and Veronafiere – Vinitaly , which together with the Scientific Committee, will handle the content of the exhibition project. Developed over three floors, the structure is designed by Italo Rota, an internationally renowned architect. Set in the Italian section, the Wine Hall will celebrate the richness of the Peninsula’s wines with the theme “Wine – A Taste of Italy.” The first taste of how it will look can be seen online on the new site: http://www.vino2015.com/
Multisensory ancient and modern
Frescoes and tablets, mosaics and holograms, will all be used to tell the history and culture of wine in all its complexity. The Wine Hall will use all available communication techniques, from the oldest to the most modern. And so the visitor will be confronted with reproductions of Roman patrician villas and cellars with tanks rumbling, walking beside the seas of wine and toast to life the masterpieces of cinema. All five senses are involved, primarily the taste, satisfied by tastings led by an expert sommelier. But also smell and hearing, stimulated by scents and tinkling of glasses.
The Wine Shop of the Future
One of the key areas of the Wine Hall of Expo Milano 2015 will be the example of a possible future wine shop. An area dedicated to interactivity, with a ceiling made by a cascade of glasses clinking, to never forget the material aspect of this world, which will be presented as a passage between the past, present and future of wine, to discover and learn all Italian denominations. Here the visitor, thanks to a dedicated application, can discover your his or her personal “wine profile”.
The Wine Library
At the heart of the entire Pavilion, the Wine Library will be a real tasting room, furnished with style and comfort of a reading room. Inside, visitors can learn about 1400 wines and spirits from all regions of Italy.