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Ferrari World Announces New 4D Fantasy Ride "Nello"


Abu Dhabi, United Arab Emirates — Dive into the deepest oceans, speed across the desert on an Arabian horse or blast through icy caves and up to the mouth of a fiery volcano, all on the chase of ‘Nello’, the star of Speed of Magic, one of many unique attractions set to open at Ferrari World Abu Dhabi on 27 October 2010.

This state of the art 4-D ride takes families on an incredible journey into fantasy environments, where they join a young boy in his adventures chasing ‘Nello’, a mischievous character who jumps out of a video game and steals the keys to his father’s Ferrari.

“Speed of Magic is possibly the most innovative interpretation of Ferrari in the world. We have put a face to the Ferrari personality – one which both children and adults can relate to,” said Andy Keeling, Ferrari World Abu Dhabi Park Manager.

Throughout the ride, passengers will experience extremes of temperature, moisture, light and movement, as they interact with a variety of spectacular environments, adding a 4th dimension to the concave 3-D projection screens, designed to completely immerse the guest in the action.

“The 4-D environment in Speed of Magic generates a unique feeling and the ability to add to this by controlling the ambience means this attraction will be one of the most popular inside Ferrari World Abu Dhabi,” he added.

The character of Nello is loosely based on a colorful personality in Ferrari’s rich history, Tazio Nuvolari, affectionately known as Il Mantovano Volante (The Flying Mantuan). Nuvolari raced for Ferrari in the 1930s, and it was his unique story that inspired Ferrari World Abu Dhabi to create this exceptional ride.

Related stories from InPark Magazine and InPark News:
New 4D theater at Land’s End Amusement Park
Marvel Superheroes 4D at Madame Tussauds London
Jet Propulsion Lab’s Visitor Center Upgrade
Interview with Ferrari World’s Andy Keeling
The growing international trend of racecar simulation
Producing live shows in digital dome theaters

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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