Abu Dhabi, United Arab Emirates — Dive into the deepest oceans, speed across the desert on an Arabian horse or blast through icy caves and up to the mouth of a fiery volcano, all on the chase of ‘Nello’, the star of Speed of Magic, one of many unique attractions set to open at Ferrari World Abu Dhabi on 27 October 2010.
This state of the art 4-D ride takes families on an incredible journey into fantasy environments, where they join a young boy in his adventures chasing ‘Nello’, a mischievous character who jumps out of a video game and steals the keys to his father’s Ferrari.
“Speed of Magic is possibly the most innovative interpretation of Ferrari in the world. We have put a face to the Ferrari personality – one which both children and adults can relate to,” said Andy Keeling, Ferrari World Abu Dhabi Park Manager.
Throughout the ride, passengers will experience extremes of temperature, moisture, light and movement, as they interact with a variety of spectacular environments, adding a 4th dimension to the concave 3-D projection screens, designed to completely immerse the guest in the action.
“The 4-D environment in Speed of Magic generates a unique feeling and the ability to add to this by controlling the ambience means this attraction will be one of the most popular inside Ferrari World Abu Dhabi,” he added.
The character of Nello is loosely based on a colorful personality in Ferrari’s rich history, Tazio Nuvolari, affectionately known as Il Mantovano Volante (The Flying Mantuan). Nuvolari raced for Ferrari in the 1930s, and it was his unique story that inspired Ferrari World Abu Dhabi to create this exceptional ride.
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