FORREC has announced the retirement of Steven C. Rhys, Executive Vice President, after 38 years at the organization, effective December 31st, 2020.
Rhys began his career at FORREC in 1982 as a designer and through hard work, determination, and passion, worked his way up to Executive Vice President, a role he has held for over 25 years. In 1986, Rhys was promoted to Partner, where he led the master planning of Universal Studios in Orlando, Florida, and the master plan and design of Fiesta Texas Theme Parks in San Antonio, Texas. He also supported numerous entertainment, resort and commercial projects including The Villages in Florida, a stylized town center that would become the meeting place, social centre, and entertainment hub for residents and day- visitors. Rhys subsequently served for as Senior Vice President for eight years, where he oversaw the organization’s growth and succession strategy, project planning, and client relationships. Up until the end of 2019, he also was a shareholder within the company and served on the Board of Directors for 17 years.
“Throughout his many roles and responsibilities at FORREC, Steve has played a critical role in the development and ongoing success of our organization, including turning it into the global and industry-leading experience design company we are today,” said Cale Heit, President and CEO, FORREC. “He is an innovative leader who inspires his teams, pushes boundaries in design, and uses creativity and ingenuity to tell a story.”
“It has truly been a pleasure working at FORREC for so many years, partnering with leading owners, operators, and experts in our industry,” said, Steven C. Rhys, Executive Vice President, FORREC. “After 38 years, I am proud to be able to say that I helped to shape a great, creative, successful design company but none of it could have been achieved without FORREC’s dedicated, capable and passionate staff. I will fondly look back at all we have accomplished in our time together.”
As an executive at FORREC, Rhys has supported clients and licensed brands to reach their brand extension and global expansion goals. As some branded clients began expanding overseas, he supported investors and IP license holders to work together to develop branded attractions through strategic planning and design specifically geared to the developing markets in the Middle East, Asia, South East Asia, and Europe.
Over the course of his tenure, he has led the charge behind several significant projects including:
West Edmonton Mall, Canada
Universal Studios Orlando, USA
Fiesta Texas Theme Park, USA
Herschend Family Entertainment, (Dollywood/Siver Dollar City), USA
Sanrio (Hello Kitty) in Malaysia,
Various Six Flags theme parks, globally
The Villages (multiple expansions) USA
HiT Entertainment/Mattel (Thomas & Friends) in Malaysia and Dubai
Center Parcs Europe, (multiple resort water parks) Europe
Samsung Everland (Everland Theme Park, Caribbean Bay Water Park) South Korea
Rhys’ influential, innovative and genuine leadership style is one that has been built upon respect, a sincere desire to help clients, learning from the community, and sharing knowledge with his peers. His robust background in planning and design, and his innate ability to look at the big picture through a strategic lens, has immensely helped FORREC in bringing clients’ visions to life and developing memorable entertainment environments. He has been a strong contributor to creative solutions that has led to powerful opportunities for clients and significant advancements for the entertainment and experience industry.
FORREC thanks Rhys for his many years of remarkable service to our industry locally and across the globe and wish him all the best in his retirement.
Comments Off on Former Walt Disney Imagineering executive Ian MacVittie joins Technifex
Comments Off on Jason Surrell joins Storyland Studios as Executive Creative Director
Comments Off on Gretchen Baker named Director of Carnegie Museum of Natural History
Comments Off on Former Universal Studios Hollywood exec David Miller joins San Diego Zoo Global as Chief Marketing Officer
Mar 04, 2021 Comments Off on Extreme Engineering completes Cloud Coaster at Quest, Doha Oasis
Mar 04, 2021 Comments Off on WonderWorks Pigeon Forge introduces new STEM exhibit explaining Earth’s spheres
Mar 04, 2021 Comments Off on Registration now open for Integrated Systems Europe (ISE) 2021, FREE registration for IPM readers
Mar 04, 2021 Comments Off on Themed Entertainment Association hires executive search firm for Executive Director position
Mar 04, 2021 Comments Off on Themed Entertainment Association hires executive search firm for Executive Director positionPosition profile is anticipated in mid-March
Feb 16, 2021 Comments Off on Eleventh Hour seeks Technical Proposal Writer/Manager for entertainment company clientThe position is ideal for a technical proposal writer who...
Feb 16, 2021 Comments Off on Little Canada seeks Visual Arts SpecialistLittle Canada is a highly detailed and animated journey...
Feb 15, 2021 Comments Off on Scenario seeks LA-based safety managerThe main office/shop located in San Fernando with various...
Feb 10, 2021 Comments Off on Steelman Partners and Gensler designing 75 hectare resort near Angkor WatThe initial phase is expected to be completed by 2025 at an...