Fresh Juice Global Acquires SaaS Provider Videro

Jan 11, 2013 Joe Kleiman Business, News, Technology & Media 0

El Segundo, CA, USA — Fresh Juice Global (FJG), the 8-month-old, multi-sensory, immersive experience provider, has just purchased Videro North America, giving FJG the exclusive rights to distribute/license the brand experience platform and software to all North American-based companies, according to Neal Lassila, President & CEO, Fresh Juice Global.

“FJG opened its doors in May 2012 to serve a retail/hospitality/restaurant marketplace that was eagerly seeking new and more effective ways to engage its customers. Our team of storytellers, technicians and magic-makers, in turn, were working with various platforms, many of which did not fully support our inventive, future-looking concepts,” commented Lassila.

“We’ve worked with Videro on some of our early projects, and soon realized the sheer power and versatility of their software. To us, it became a natural progression to make Videro and its enterprise level, quality software part of the Fresh Juice Global family,” he concluded.

The cloud-based software developed by Videro allows audio, video and live web content to control and distribute media show controls, sound systems and environmental settings. Videro drives compelling visuals, intuitive design and interactive connectivity in a system that synchronizes and synthesizes devices in real time.

“I am very excited about our partnership with Fresh Juice Global. The combination of Videro technology and Fresh Juice Global creativity is exactly what the retail and hospitality market has been waiting for,” said Johannes Büld, Founder & CEO, Videro.

Fresh Juice Global is a fully integrated provider of brand experiences for interiors and exteriors of retail, hotel and restaurant venues. From the creative to the operational side of messaging delivery, FJG is unique in its approach and extensive resources. FJG’s executive management team includes former Disney Consumer Products executives Neal Lassila and Jim Crosby and past TEA Presidents Brian Edwards and Roberta Perry. For additional information visit www.freshjuiceglobal.com.

Videro is a Software-as-a-Service (SaaS) platform that changes the world of Brand Experience. The platform enables clients to control interactive content, paint the digital landscape, and manage immersive customer experiences in retail locations. It combines live content with audio-video show controls, where real-time content can trigger the in-store or outdoor environment. For additional information visit www.videro.com.

Andrew Apfelberg of Greenberg Glusker (www.greenbergglusker.com) represented FJG in the transaction. Hartmut Brandt of Rechtsanwalt (www.rechtpersönlich.de) represented Videro.