Bartow County, GA, USA — On January 7, Avatron Park CEO Dave Garrett announced to local business leaders that his company is targeting a January 2019 opening for its technology-based theme park and retail center located 40 minutes north of Atlanta.
Leading design on the new park are Ryan Miziker and Charlotte Huggins of Miziker Entertainment Group, in the respective roles of Director of Attraction Development and Director of Attraction Media. Also working on design of Avatron Park are Wyatt Design Group and Rethink Leisure and Entertainment, which recently announced its role in designing the 20th Century Fox World theme park for Dubai.
The park will have numerous attractions, many based on properties licensed from Lionsgate. These include “Hunger Games,” “Step Up,” “Now You See Me,” and an option on the “Twilight” series.
In describing attractions under development, Garrett mentioned that one which fits six people involves each person having their own unique experience: “One person could go through it six times and never repeat themselves. Literally, you’re traveling through a movie and the movement of the apparatus you’re traveling in, the movie that surrounds you, it all creates the suspension of reality. That’s what this is going to be about.”
Avatron is also in talks to license video game and toy IP and is working on creating its own intellectual property for the park. “For the Avatron brand to have long-term value and long-term recognition, we need to be building our own set of characters that people will adopt.”
Accompanying the theme park will be 500 rooms in two themed hotels and 300,000 feet of retail space in a Citywalk-type venue. The lodging and retail areas will be designed to compliment both the theme and technology of the park.
The result of a Georgia tourism act which subsidizes new attractions within the state, the company expects to hire 2,400 full time employees and receive 2.5 million guests its first year of operation.
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