Universal Ups the Ante on 3D Rides with Harry Potter and the Escape from Gringotts

May 13, 2014 Joe Kleiman News, Technology & Media, Theme Parks 0

Harry Potter and the Escape from Gringotts will change the way you think about theme park attractions.” — Mark Woodbury, president of Universal Creative

Orlando, FL, USA (May 13, 2014) — Today, Universal Orlando Resort revealed details about Harry Potter and the Escape from Gringotts – the revolutionary attraction found in the heart of The Wizarding World of Harry Potter – Diagon Alley. The Grand Opening date for the spectacularly themed environment will be announced at a later date.

Imagine being part of the iconic moment from the Harry Potter film series where Harry, Ron and Hermione break into one of the most guarded places in the wizarding world – Gringotts bank – to retrieve a magical object that will help defeat Lord Voldemort. You’ve seen the action on-screen, and now you get to be part of it.

Universal’s creative team worked hand-in-hand with Stuart Craig and his production team from the Harry Potter films to immerse guests in this pivotal scene from the final Harry Potter book and film.

During an action-packed, fully-immersive journey on Harry Potter and the Escape from Gringotts, you will:

• Marvel at the 60-foot, fire-breathing Ukrainian Ironbelly dragon atop Gringotts Wizarding Bank

• Tour Gringotts bank and pass through the marble hall where you’ll see goblins hard at work

• Race through a labyrinth of underground Gringotts vaults

• Encounter the villainous Death Eater, Bellatrix Lestrange, as she attempts to send you to your doom

• Come face to face with He Who Must Not Be Named

• Experience even more mind-blowing moments

The multi-dimensional, multi-sensory attraction, Harry Potter and the Escape from Gringotts, will revolutionize theme park entertainment. This next generation thrill ride seamlessly integrates a compilation of the most innovative technology ever created, 360-degree themed sets, 4K digital high-definition animation, state-of-the-art 3-D Infitec projection systems and live special effects with beloved characters and breathtaking moments from the Harry Potter books and films.

“We’ve created an entirely new type of ride that propels guests into the story like never before, and guests will remember it long after their visit to Diagon Alley,” said Mark Woodbury, president of Universal Creative.

www.UniversalOrlando.com/WizardingWorld.