|Artist’s rendering of Hello Kitty Park entry, courtesy The Hettema Group|
During a visit to New Orleans, Phil Hettema of The Hettema Group graciously took some time to speak to IPM contributing editor Judith Rubin about his company’s new project – developing the master plan and concept design for Sanrio’s new Hello Kitty theme park. The park is scheduled to open in Anji, China, near Shanghai, in 2014. It will be Japan-based Sanrio’s first theme park in China.
This will be a contemporary spin. The existing Sanrio parks were done quite a long time ago, and there are new ways to use media now to bring these characters to life and give people the chance to interact with them. That plus the backbone story about the importance of caring for the planet equals a great story to tell. It’s a fun, creative challenge that we welcome to develop the characters, craft the story, and make it all fit.
One of our strengths is that we blend architectural discipline (we have architects on staff) with everything from master planning to media to show production. Media and architecture are becoming inextricably blended together. As we undertake projects, we’re thinking about the environment we are creating – bricks and mortar and also media. Neither comes up without the other. They play together to create the full guest experience.
Mar 21, 2019 0
Nov 05, 2018 0Founded by Phil in 2002, The Hettema Group has gone on to...
Jun 01, 2018 0The number of visits to Expo 2023 Argentina Buenos Aires is...