PHOTOS by Mark Hadden.
Richmond, UK — After an iconic run as the centerpiece of the gold medal winning UK Pavilion at the 2015 Milan Expo, UK Trade & Investment (UKTI) and Royal Botanic Gardens, Kew, have announced that the award-winning structure, The Hive, will take up its new home within Kew Gardens from June 2016.
Soaring 17 metres in the air, designed by Wolfgang Buttress and created by BDP, Simmonds Studio and Stage One, The Hive is an immersive, multi-sensory experience inspired by groundbreaking UK scientific research into the health of bees. Showcasing British creativity, innovation and leadership in overcoming global challenges, the aluminium structure will draw visitors into the space via a wildflower meadow, as though they were worker bees returning to the hive. The wildflower meadow will serve to build understanding and appreciation of these habitats, and their significance for insect pollinators.
Hundreds of glowing LED lights bring this 40 ton lattice structure to life, while a beautiful symphony of orchestral sounds fills the air, with an atmospheric undercurrent of buzzes and pulses. Triggered by vibration sensors within a real beehive, the sound and light intensity within the pavilion increases as the energy levels in the living hive surge, giving visitors an incredible insight into the ever-moving life of a bee colony.
As visitors wander through this continually changing space, they will begin a journey, exploring the vital role of bees and other pollinators in feeding the planet – of the 100 crop species that provide 90% of food worldwide, 70 are pollinated by bees.
Crucial links between food security and pollinators will come alive as Kew scientists share their solutions for pollinators under pressure, from their innovative research into the plant chemicals in pollen and nectar that enable bees to overcome disease to the development of high quality wildflower seeds by Kew’s UK Native Seed Hub.
Richard Deverell, Director of Royal Botanic Gardens, Kew said: “We are truly delighted to announce The Hive’s move to Kew, both for its magnificent aesthetic appeal and for the resonance it has with our work – I can think of no better home for this remarkable marriage of architecture and science.
“The Hive creates a powerful, immersive space for us to explore the urgent issues we face in relation to pollinators, their intimate relationships with plants and their vital role in helping us feed a rapidly growing population. To be able to bring those stories alive here at Kew – a centre of scientific knowledge and expertise, and one of the planet’s most biodiverse city landscapes – is a true honor.”
According to Lord Maude, Minister of State for Trade & Investment: “The UK Pavilion at the Milan World Expo 2015 was an outstanding success. It was visited by over 3.3 million people in just six months, with a further 450 million people viewing it across the world’s media and online, and it received multiple awards including the Expo’s gold medal for best architecture and landscape design.
“Our business legacy is already secured with over £800 million in business wins from the global ‘Grown in Britain & Northern Ireland business program’. As a physical legacy, it is fantastic that more of the UK public will have the opportunity to experience The Hive for themselves in the perfect setting at Kew. The Expo focused on sustainable ways of feeding a growing global population while protecting our environment: I cannot think of a better home for it now that the Expo is over.”
Lord Gardiner of Kimble, Lords Spokesman for the Department for Environment, Food and Rural Affairs said: “Pollinators, like bees and other insects, are integral to our natural environment, and play a vital role in our food industry.
‘”The Hive is an extraordinary structure which symbolizes how the UK champions the protection of bees and nature. I am delighted to see it make a return to the UK at Kew, where it will continue to amaze the public and raise awareness of how vital pollination is.”
Apr 17, 2017 0
Apr 03, 2017 0
Apr 17, 2017 0“Working in the industry can be dysfunctional at times,...
Jan 27, 2017 0Welcome back to the Five Spot, where we ask industry...
Dec 27, 2016 0InPark's Joe Kleiman tried out the latest incarnation of...
Sep 23, 2016 0Falcon's Creative Group, an Orlando-based creative services...
Aug 24, 2016 0Steve Birket: TEA is in demand - our acknowledgement, our...
Mar 31, 2016 0If I want to see an imaginary abyss I can put on a headset...