Holovis Showcases New Media Offerings at IAAPA Attractions Expo

Dec 03, 2015 Joe Kleiman Attractions, Business, Events, News, Technology & Media, Theme Parks 0

PHOTOS courtesy Holovis.

Orlando, FL, USA — Holovis Attractions revealed the future of media based experiences at IAAPA 2015, presenting the world’s first real time interactive experience in a 3D dome.

Traditionally multi person interactivity has not been possible in a 3D dome environment due to the complexity of accurately mapping shooting/targeting across the curved surface. Holovis has achieved this through its proprietary interactivity platform InterAct which takes immersive experiences to the next level through the integration of real time media storytelling.

Stuart Hetherington, CEO of Holovis explains: “Real-time content is the future for media based attractions and dark rides. By incorporating elements such as interactivity, on-the fly switchable material, tailored content capabilities and multiple points of view, new layers of game-play and interactivity can be quickly and easily added to the experience. This delivers a more engaging and flexible attraction which increases ride repeatability with the potential for a different experience each time, depending on the path riders choose to take. This increased functionality offers a step-change in experience options for theme-park operators, ride designers and master planners.”

IAAPA also marked the debut of Crimson Wing through Holovis Media, a new division within the company which currently is the largest attraction design studio in the UK, with a 40 strong team specialising in gaming, CGI, real-time, animation and character-driven story telling. Holovis Media provides the whole content package, from IP licencing, concept art, storyboarding, mo-cap, rigging, game design, interactive programming through to the finished content. Working with its sister technology division throughout, all the projection displays, audio, ride systems and show control are seamlessly integrated and synchronised with the purpose built content, delivering the most compellingly immersive ride experiences. And all project managed in-house delivering a full turnkey service to customers.

Holovis also successfully showcased Pocket RideView™ its fully scalable Pre-Vis ride design and evaluation tool, which puts the user ‘inside’ the ride, in any seat. By taking CAD and other data into a game-engine, high-resolution environment digital information can be optimised, reviewed and adapted as many times as required. With its multiple device functionality Pocket RideView™ becomes a powerful, team-based attraction development tool that improves the finished ride experience beyond anything that was previously economically possible to achieve.