Jan 04, 2017 Joe Kleiman Attractions, News, Technology & Media, Theme Parks 0
A newly patented technology and scalable range of solutions will extend coaster experiences from short dynamic thrill attractions to include all-immersive storytelling in a unique way, with creative media driving new types of experiences. It’s made possible with the world’s first Immersive Elevator MediaCoaster, from Holovis and S&S-Sansei Technologies.
The attraction begins with the creative narrative flowing through a themed media and interactive preshow before guests board what is seemingly a traditional dark ride. The story continues with the ride vehicle entering a 360° dome and media completely surrounding the guests, negating the need for cumbersome VR headsets or 3D glasses by creating the same level of intense immersion but allowing for a more physically thrilling group experience.
The world leading expertise in coaster and elevator systems from S&S-Sansei Technologies, combined with the unique turn-key systems and creative skills of the Holovis Attractions and Holovis Media teams, ensures the whole experience follows the traditional seven-point story structure for an emotionally and physically connected experience like no other.
Stuart Hetherington, CEO of Holovis explains: “Together with S&S-Sansei Technologies, we have paralleled the key structure of narrative based entertainment and applied it to the physical coaster experience, something that has never been done before in this way. Coasters have long been the traditional form of physical and thrilling entertainment but typically the patterns of excitement peak at the highest point, which is usually towards the beginning, then drop as there is no connected narrative to continue the thrill. By adding creative-led emotive story and journey into the attraction design and ensuring a shared immersive experience, we are creating a new genre in coaster solutions that ensures as physical boundaries are reached, coaster technology can evolve into completely new attractions.
“Wrapping of coaster sections with physical screens and lighting effects has been done effectively for a long time, but the patented, storytelling capability now offered by S&S-Sansei Technologies and Holovis allows the immersive experience to physically move with a moving vehicle, creating a more dynamic, immersive experience for guests. We’re combining the thrill of death-defying drop tower and extreme coaster technology with truly immersive media for a unique next-generation experience. This scalable design extends the overall ride time and allows for complete customization of the guest experience in the elevator section before the guests realize they are about to drop back into the real world, thus heightening the thrill levels even more.”
Tim Timco, CEO and President of S&S-Sansei Technologies added: “S&S is very pleased that our partnership with Holovis will now allow us to bring the immersive Elevator MediaCoasters to the amusement industry. We believe the dynamic, immersive experience of this new attraction will have a tremendous impact on the industry by providing a uniquely thrilling, memorable experience that will draw people looking for the ultimate combination of intense immersion and physical thrill.”
Apr 19, 2018 0
Apr 19, 2018 0
Apr 19, 2018 0
Apr 18, 2018 0
Apr 04, 2018 0
An eight-year team member of Alcorn McBride, Barrows...Apr 04, 2018 0
Projected opening for the new aquarium is 2019. The annual...Mar 03, 2018 0
Taylor Jeffs speaks to InPark about The Goddard Group's...Mar 02, 2018 0
"I brought a creative spirit that connected people, and an...Feb 14, 2018 0
In April 2018, the Dubai Entertainment, Amusement and...Feb 13, 2018 0
Team culture is basic to the company culture of PGAV...Feb 13, 2018 0
"What the fantasy does to its surroundings and what it does...Feb 13, 2018 0
Joe Fox has been a familiar face behind the scenes at TEA...Feb 13, 2018 0
The DreamWorks zone lets guests choose between four highly...Feb 13, 2018 0
We asked each of the conference chairs to share a taste of...Dec 04, 2017 0
JRA Director of Communications Clara Rice speaks about the...Nov 06, 2017 0
"I – quite frankly – want to make a difference and give...Nov 06, 2017 0
Today, designing and building dark rides has become one of...Oct 24, 2017 0
As a family-friendly IP, Peanuts offers just about...Sep 05, 2017 0
InPark speaks with PIXOMONDO's David Garber on specialty...Aug 27, 2017 0
The close relationship between vendor and client has helped...Aug 27, 2017 0
"We partnered with leading studios to create a unique...Aug 09, 2017 0
InPark speaks with Karen Staley, IAAPA Senior Vice...Jul 31, 2017 0
We put on our themed entertainment goggles and plunged into...Jun 28, 2017 0
PHOTO: June Ko, Paul Noland, and Wuthichai Luangamornlert...Jun 12, 2017 0
Ultimately, for a park to be successful, it must analyze...May 30, 2017 0
"There will always be parks that want to aim for records,...May 30, 2017 0
Last year, Six Flags began redefining the coaster...May 30, 2017 0
InPark Editor Martin Palicki sat down with Luc at the 2017...Apr 17, 2017 0
“Working in the industry can be dysfunctional at times,...