Alexandria, VA, USA (December 11, 2014) – The IAAPA Institute for Executive Education is a weeklong professional development experience tailored to meet the needs of today’s senior-level leaders in the global attractions industry. In addition to professional networking, senior-level management participants take part in specialized educational opportunities that supplement classroom learning with hands-on experiences in some of Southern California’s world-class attractions. The program is offered by the International Association of Amusement Parks and Attractions (IAAPA) in conjunction with San Diego State University’s L. Robert Payne School of Hospitality Management; it takes place Jan. 25-30, 2015, in San Diego, California, United States.
The IAAPA Institute for Executive Education will enhance and further develop the critical leadership and attractions industry business management skills owners, CEOs, and senior-level executives need to grow and compete in today’s business world. The program consists of presentations from San Diego State University (SDSU) faculty as well as attractions industry leaders and includes behind-the-scenes learning experiences at some of San Diego’s renowned attractions, including SeaWorld San Diego and the San Diego Zoo.
The content presented is tailored specifically to the attractions industry by the leading professors at SDSU. Topics include: sense of-urgency marketing, the importance of compelling branding, public relations, balancing capacity with guest satisfaction, managing a young workforce, government relations, risk management, revenue management, working with financial partners, and managing a complex, asset-intensive organization.
The IAAPA Institute for Executive Education is open to senior-level management and all segments across the attractions industry will find value: amusement and theme parks, family entertainment centers (FECs), water parks, zoos, aquariums, museums, science centers, attractions, and manufacturers and suppliers.
“The IAAPA Institute for Executive Education is a dynamic leadership experience like no other. Attendees leave with a new group of lifelong friends and colleagues, a binder full of strategies for how to grow their businesses, and a mind full of inspirational ideas that will prepare them for their next leadership opportunities,” said Rebecca Turner, IAAPA’s vice president for education, professional development, and training services.
Participants will receive credit that can be applied toward IAAPA’s new certification program for attractions industry executives.
Space is limited. Additional details and registration are available at www.IAAPA.org/events-
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