What markets stand to benefit most from developing immersive attractions?
Linda Hung: Forrec‘s Director of Theme Parks: Being second has its perks
Pioneering state-of-the-art immersive attractions has its advantages. Universal and Disney have the resources, the vision and visitor numbers to be able to be the first to launch something new, create a buzz, deliver a “must-see” experience. However, the markets that stand to benefit most from developing immersive attractions are the new and expanding markets. They have the clear advantage of visiting and experiencing the most innovative and immersive attractions in the world (which are often huge financial investments). By the time these new and expanding markets develop their own immersive attractions, the technologies may be much more affordable, technical issues resolved, and a new improved generation of design made available.
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