Given global trends, how should attractions best reinvest in themselves to ensure maximum growth?
Wonwhee Kim, ProForma Advisors, LLC: Mine your data
Take a cue from Disney, who is spending one billion dollars in a wristband (My Magic+). This is not just about a new payment system. We believe this is about data. More data collection allows operators to know more about guests than ever before, and to deliver more customized, more segmented experiences.
It answers the questions that you’ve always wanted to know about guests: what do they visit and in which order, what are typical visitation and spending patterns by highly detailed guest demographic? It allows you to engage with guests during, before and after the actual visit as well.
In other words, data will help you find new customer segments, get existing ones to spend more in-park, and overall, extract more value out of the ‘hard’ investments, like rides or new lands. In more technical terms, the answer lies in discovering more about the demand curve of your own operation.
Comments Off on Attraction closures and re-openings
Comments Off on Pico Group selects AV Stumpfl PIXERA media servers for new exhibit at Singapore Discovery Centre
Comments Off on St. Louis CITY SC to create comprehensive professional sports campus in downtown St. Louis
Comments Off on Extreme Engineering completes Cloud Coaster at Quest, Doha Oasis
Comments Off on Former Walt Disney Imagineering executive Ian MacVittie joins Technifex
Mar 04, 2021 Comments Off on Former Walt Disney Imagineering executive Ian MacVittie joins Technifex
Mar 04, 2021 Comments Off on Registration now open for Integrated Systems Europe (ISE) 2021, FREE registration for IPM readers
Mar 04, 2021 Comments Off on Themed Entertainment Association hires executive search firm for Executive Director position
Mar 04, 2021 Comments Off on Seven Seas Food Festival returns to SeaWorld San Diego
Mar 04, 2021 Comments Off on Themed Entertainment Association hires executive search firm for Executive Director positionPosition profile is anticipated in mid-March
Feb 16, 2021 Comments Off on Eleventh Hour seeks Technical Proposal Writer/Manager for entertainment company clientThe position is ideal for a technical proposal writer who...
Feb 16, 2021 Comments Off on Little Canada seeks Visual Arts SpecialistLittle Canada is a highly detailed and animated journey...
Feb 15, 2021 Comments Off on Scenario seeks LA-based safety managerThe main office/shop located in San Fernando with various...
Feb 10, 2021 Comments Off on Steelman Partners and Gensler designing 75 hectare resort near Angkor WatThe initial phase is expected to be completed by 2025 at an...