Latest News
- Pico Group selects AV Stumpfl PIXERA media servers for new exhibit at Singapore Discovery Centre
- St. Louis CITY SC to create comprehensive professional sports campus in downtown St. Louis
- Extreme Engineering completes Cloud Coaster at Quest, Doha Oasis
- Former Walt Disney Imagineering executive Ian MacVittie joins Technifex
- WonderWorks Pigeon Forge introduces new STEM exhibit explaining Earth’s spheres
- Registration now open for Integrated Systems Europe (ISE) 2021, FREE registration for IPM readers
- Themed Entertainment Association hires executive search firm for Executive Director position
- Seven Seas Food Festival returns to SeaWorld San Diego
Investing in the Future: Wonwhee Kim
Given global trends, how should attractions best reinvest in themselves to ensure maximum growth?
Chris Yoshii | Lesley Morisetti | David Camp | Matthew Earnest | Wonwhee Kim | Dan Martin
Wonwhee Kim, ProForma Advisors, LLC: Mine your data
Take a cue from Disney, who is spending one billion dollars in a wristband (My Magic+). This is not just about a new payment system. We believe this is about data. More data collection allows operators to know more about guests than ever before, and to deliver more customized, more segmented experiences.
It answers the questions that you’ve always wanted to know about guests: what do they visit and in which order, what are typical visitation and spending patterns by highly detailed guest demographic? It allows you to engage with guests during, before and after the actual visit as well.
In other words, data will help you find new customer segments, get existing ones to spend more in-park, and overall, extract more value out of the ‘hard’ investments, like rides or new lands. In more technical terms, the answer lies in discovering more about the demand curve of your own operation.
Share this:
Related articles
More in this category
Latest Issue
Leads & Opportunities
-
Themed Entertainment Association hires executive search... Position profile is anticipated in mid-March -
Eleventh Hour seeks Technical Proposal Writer/Manager for... The position is ideal for a technical proposal writer who... -
Little Canada seeks Visual Arts Specialist Little Canada is a highly detailed and animated journey... -
Scenario seeks LA-based safety manager The main office/shop located in San Fernando with various... -
Steelman Partners and Gensler designing 75 hectare resort... The initial phase is expected to be completed by 2025 at an...
