Given global trends, how should attractions best reinvest in themselves to ensure maximum growth?
Lesley Morisetti, Morisetti Associates: Enhance your brand
Re-investment priorities will vary according to the maturity of your attraction, gaps in its current offer and its customer base and, crucially, new investment must be truly aligned to your brand and its values, so that it adds to and enhances the brand rather than causing confusion and conflict. In that context, a few thoughts:
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