The IAAPA Expo has always been a big party in many ways, but this year the celebrations seem even more special. As we’ve put together this issue (our 70th issue, wrapping up lucky year number 13), we realized many companies are celebrating milestones.
From the 15th anniversary of our cover story company, The Hettema Group, to Sally Corporation’s 40th birthday, there are success stories for companies of all sizes.
This is good news for all of us. While startups and new ideas are the lifeline of an industry, the stability that established companies provide is critical for expanding into new regions and marketplaces.
So while you are walking the aisles on the trade show floor in Orlando, don’t forget about the decades of experience and expertise surrounding you.
And while you’re there, be sure to stop by the InPark booth (#1771) – we’re having a beach party and YOU’RE invited!
People want to be immersed in stories and increasingly, the latest tech allows us to do that seamlessly. That seems to be what is demanded by today’s IP-centric media-based experiences.
What are the benefits of immersion? Guests stay longer, forget the day-to day-world, are emotionally engaged, spend more money and return more often.
Immersion is a product, somewhat intangible. Success is in the results. Immersion maintains the bubble of the experience. Is that a physical thing? A technological thing?
You can surround the guests with screens but if you also cue their brains, they can enjoy the fruits of their own imaginations. We get so immersed in our phones that we don’t know whether the plane has landed, our date has arrived, or the light has changed. Why? We’re part of a dialog or interface that we find compelling.
The guy texting, the teenager gaming, the woman reading a comic book have already blocked the outside world. It raises the question: What do we most need the technology to do?
Jun 01, 2018 0The number of visits to Expo 2023 Argentina Buenos Aires is...
Apr 04, 2018 0Projected opening for the new aquarium is 2019. The annual...
Mar 02, 2018 0"I brought a creative spirit that connected people, and an...
Feb 14, 2018 0In April 2018, the Dubai Entertainment, Amusement and...