Aug 03, 2016 Jim Ogul Asia, Europe & Middle East, Features, Headlines, IPM Interviews, James Ogul, Uncategorized, World Expos, World markets Comments Off on Japan at Astana 2017: A model for world’s fair participation
by InPark world’s fair editor James Ogul
The next world’s fair, Expo 2017 is set to run June 10-September 10 in Astana, Kazakhstan, and 94 countries are busy designing and fabricating exhibits for their pavilions. Budgets range up to $20 million for exhibitions ranging up to 1,000 square meters in size.
One participant, well known for exemplary pavilions at world’s fairs, Japan, signed up early to participate at Astana – as it usually does. Japan never misses a world’s fair and in addition to its steady participation record, Japan has welcomed more than 110 million visitors as a world’s fair host over the decades: Osaka 1970, Okinawa 1975, Tsukuba 1985 and most recently, Aichi 2005.
Japan’s success at world expos derives from early commitment allowing sufficient time to properly develop and concept, design the exhibits and fabricate them. It has governmental departments
geared for success with “lessons learned” experience. Its government budgets significant amounts to create compelling exhibitions. Most importantly, Japan has well defined goals for participation.
I interviewed Tomiyasu Nakamura, Commissioner General of the Japan Pavilion at Astana Expo 2017, about Japan’s approach to this event and to world’s fairs in general.
Japan officially decided to participate in Astana Expo 2017 upon approval by the Cabinet on Feb. 20, 2015.
We see participation in Astana Expo 2017 as an opportunity to do the following:
— Promote a better understanding of Japan to the international community.
— Present how Japan can contribute to solving global issues, such as problems related to resources or the environment.
— Promote trade, investment and industrial cooperation with Kazakhstan and other countries of the world.
— Continue and build upon the philosophy and achievements of Expo 2005 Aichi.
According to the Expo organizer, attendance at
the Expo will be five million. We are carrying out work on the Japan Pavilion with the goals of welcoming as many attendees as possible and conveying our message in a way that it is understood by them on a deep level.
It is estimated to be around two billion Japanese yen ($20 million US).
It will be around 1,000 square meters.
It takes around a year and a half.
Some exhibits will be fabricated in Japan; others will be fabricated elsewhere.
It is still under consideration, but we expect to move to Astana this winter.
The Japanese Government decided on the following management structure for the Japan Pavilion at Astana Expo 2017:
— Organizer: Ministry of Economy, Trade and Industry
Ministry of Education, Culture, Sports, Science and Technology
Ministry of Land, Infrastructure, Transport and Tourism
Ministry of the Environment
— Participant: Japan External Trade Organization (JETRO)
The approach is nearly the same. We discuss the message that Japan shall present to the world, taking the theme of the Expo into consideration.
The offices are different. If any expo takes place in Japan, a special office is organized accordingly. In such a case, relevant information is shared by staff with prior experience working in expos.
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