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Jeff Rosen to direct project development at The Hettema Group

Pasadena, CA – The Hettema Group is pleased to announce Jeff Rosen has joined the creative design team as Director of Project Development. The firm specializes in creating and producing one-of-a-kind immersive environments for the world of experiential entertainment including museums, visitor centers, theme parks and resort destinations.

“Jeff has a tremendous wealth of experience within our industry, and we are excited about the contribution he will make to our clients, our projects, and our company,” said Phil Hettema, President and Creative Executive, The Hettema Group.

In his new role, Rosen will be responsible for strategic growth of the company, broadening the client base and maintaining relationships with current and new clients. He brings 20 years of experience in design proposal development, client and artist relations, and project development. To ensure client needs are met, Rosen will provide clear communication between clients and the design team throughout each phase of project development from concept and design to production and installation.

High profile and award-winning projects Rosen has worked closely on include the “Dare to Dream Tour” at the Empire State Building Observatory; Universal Studios Japan – Animation Celebration, a culturally-based theme park in Malmo, Sweden, Texas State History Museum, and Battle Stations 21 for the US Navy.

Rosen holds a Juris Doctor Degree from the University of West Los Angeles School of Law, and a B.S. Degree in Business Communication from Southern New Hampshire University, Manchester, NH.

The Hettema Group has an established track record of creating unforgettable experiences worldwide. Led by industry veteran Phil Hettema, The Hettema Group has provided creative design services for such American icons as Elvis Presley’s Graceland, the Golden Gate National Parks Conservancy, and Chicago’s Museum of Science and Industry, among others. Recently the firm created and produced the award winning, multi-media experience “Beyond All Boundaries” for the National World War II Museum, narrated by Executive Producer Tom Hanks, which has received both critical and popular praise for its powerful emotional evocation of one of the major events of the twentieth century.

Based in Pasadena, California, The Hettema Group specializes in creative design, production and architecture for the world of experiential entertainment.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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