Feb 13, 2014 Joe Kleiman Business, Events, Features, Homepage Slider, IPM Interviews, Museums, News, People, Technology & Media Comments Off on Jonathan Barker of SK Films Discusses How “Flight of the Butterflies” Became a Large-Scale Model of Multiplatforming
Interview with Jonathan Barker by Joe Kleiman
Jonathan Barker of SK Films is recognized as a world leader in giant screen and specialty cinema. His fifth 3D film, “Flight of the Butterflies,” which documents the migration of Monarch butterflies, is the current hit of the giant screen market and is newly available for fulldome exhibition.
For the past few years, IMERSA and GSCA have worked to foster dialog between the giant screen and planetarium communities to encourage this kind of “convergence” and increase the number of possible screening venues that distributors can serve. The continuation of that dialog is emphasized at IMERSA Summit 2014 (March 6-9 in Denver) where Barker will give a presentation about the cross-platforming of “Butterflies.”
Please share the various formats in which “Flight of the Butterflies” is now available.
As a 44-minute feature, it is available in these formats:
The 22-minute version is distributed in:
Finally, the 14-minute version is available in 2K 2D Digital.
Modifications were made in post for the film – shot for 3D – to play in 2D in IMAX Dome theaters. Did it have to undergo similar modifications for the fulldome screen?
We created 3 digital intermediates for the film as our 3 core digital masters:
Version #2 was the digital asset delivered to E&S for creation of the fulldome master.
Will “Butterflies” be available in stereo 3D fulldome as well as 2D?
Whether that becomes the case in the future will depend on what we call “deal flow.” The decision will be driven by the economics of creating the appropriate stereo fulldome master.
How did SK Films and Evans & Sutherland collaborate in bringing “Butterflies” to the fulldome screen?
SK did the work to create the master for dome screens (digital intermediate #2 above), which we then provided to E&S and reviewed with E&S the various parameters for creation of the fulldome master.
What is the thinking behind the multi-platform distribution model you’ve established for “Butterflies?”
In our current world of a world of an overall reduced per-screen revenue flow for films from the traditional Giant Screen market, distributors and film owners have to rely on increased deal volume to make up the gap, and that increased deal volume means you need multi-platform distribution – provided you have a strong enough title to be appealing across multiple platforms.
Joe Kleiman (www.themedreality.com) is a journalist, PR and marketing professional with a background in museums and special venue cinema.
Comments Off on Christie GS Series laser projectors illuminate new dome theater experience in Xiong’an New Area
Comments Off on Screens to scenes: the multi-faceted elements of Christie’s visual technology
Comments Off on Christie: From film dome to fulldome
Comments Off on Evans & Sutherland launches DomeX LED display for fulldome planetariums and giant screen theaters
Feb 25, 2021 Comments Off on IAAPA study examines how hard-hit attractions industry is from COVID-19 pandemic
Feb 25, 2021 Comments Off on ZeeVee’s ZyPer Management Platform now natively supporting Smart Monkeys’ ISAAC API
Feb 25, 2021 Comments Off on ETC introduces ETC Rent program to help creative industries get back on their feet
Feb 25, 2021 Comments Off on Global Licensing Group introduces Brand & Licensing Innovation Summits in Europe and North America
Feb 16, 2021 Comments Off on Eleventh Hour seeks Technical Proposal Writer/Manager for entertainment company clientThe position is ideal for a technical proposal writer who...
Feb 16, 2021 Comments Off on Little Canada seeks Visual Arts SpecialistLittle Canada is a highly detailed and animated journey...
Feb 15, 2021 Comments Off on Scenario seeks LA-based safety managerThe main office/shop located in San Fernando with various...
Feb 10, 2021 Comments Off on Steelman Partners and Gensler designing 75 hectare resort near Angkor WatThe initial phase is expected to be completed by 2025 at an...
Feb 03, 2021 Comments Off on Walt Disney Imagineering seeks Business Planning and Operations ExecutiveThe Director will lead financial planning and tracking and...