Aug 28, 2017 Joe Kleiman Attractions, Europe & Middle East, News, Technology & Media, World markets, Zoos & Aquariums 0
“Serengeti Interactives” will change the way how visitors will experience their zoo visit. Being the first in the world, visitors of Serengeti-Park Hodenhagen are not only able to observe the animals but will get the opportunity to interact with the animals, stepping into the role of the animal caretakers.
Through several placed themed objects in the Serengeti-Safari, visitors can activate different functions to contribute to the well-being of the animals. Visitors can remotely activate brushes for scrubbing, water for drinking, food for eating, sounds for hearing and salt blocks for licking, improving the animal’s physical and psychological health through a practice called ‘behavioral enrichment’. Visitors can also take a selfie with the beautiful themed objects as background. To use the “Serengeti Interactives,” visitors only have to install the Serengeti-Park app and they are ready to go.
Fabrizio Sepe, Director and Owner of Serengeti-Park, explains: “I was searching for a healthy approach towards digital innovation into the safari experience. An innovation that would give visitors the possibility to interact and get more in touch with the animals, giving them the satisfaction to do something good for their well-being. Both during a visit to the park and from the comfort of home. All, off course, with full respect for the animals and not disturbing their natural environment. The ‘Serengeti Interactives’ are a world first!”
The company who brought this idea to life is Jora Vision, responsible for the design and production of the “Serengeti Interactives” along with the team of Serengeti-Park.
“We do not shy away from a challenge but when Fabrizio first pitched to us his idea, we were scratching our heads” explains Robin van der Want, Project Development Director at Jora Vision. “Although the general working sounds easy, the complexity is fierce. In close collaboration with the animal caretakers we first defined the dos and don’ts of the interactive functions in relation to the animal welfare. Through their daily work, the animal caretakers know what the animals like. We have included some of their favorite things. Secondly we have chosen the locations in the Serengeti-Safari and with that a themed design that fits into the area surrounding. Thirdly all mechanics, electronics and necessary software has been developed and written. Finally everything has been integrated together with the special designed app (Von Affenfels, Germany), bluetooth beacons and all ground works on site.
The effort has resulted into the launch of two “Serengeti Interactives”. One interactive is in the East Africa section, disguised as a 13 meter Baobab Tree and three are in the North America section themed as Totems.
The heart of the system is the app through which visitors activate the different functions of the Baobab and Totems to interact with the animals. Some functions are free of charge, others cost between 1 to 3 euro.
Fabrizio continues: “The Totems and Baobab are just the first interactives to be launched but we expect to introduce new interactives in the near future. Even when the Park is closed in the evening, you can take a look and interact from home or anywhere else. Through the ‘Serengeti Interactives‘ you are not only a visitor, but you will be part of the Serengeti.”
“We are proud to have been part of this project since we believe that interactivity and immersion – designed to unlock emotional responses – are rapidly becoming essential and proven tools that engage people and ‘make them care’. This philosophy has now been added to Serengeti-Park in a unique way for visitors to enjoy!”, concludes Robin.
Apr 19, 2018 0
Apr 19, 2018 0
Apr 19, 2018 0
Apr 18, 2018 0
Apr 04, 2018 0
An eight-year team member of Alcorn McBride, Barrows...Apr 04, 2018 0
Projected opening for the new aquarium is 2019. The annual...Mar 03, 2018 0
Taylor Jeffs speaks to InPark about The Goddard Group's...Mar 02, 2018 0
"I brought a creative spirit that connected people, and an...Feb 14, 2018 0
In April 2018, the Dubai Entertainment, Amusement and...Feb 13, 2018 0
Team culture is basic to the company culture of PGAV...Feb 13, 2018 0
"What the fantasy does to its surroundings and what it does...Feb 13, 2018 0
Joe Fox has been a familiar face behind the scenes at TEA...Feb 13, 2018 0
The DreamWorks zone lets guests choose between four highly...Feb 13, 2018 0
We asked each of the conference chairs to share a taste of...Dec 04, 2017 0
JRA Director of Communications Clara Rice speaks about the...Nov 06, 2017 0
"I – quite frankly – want to make a difference and give...Nov 06, 2017 0
Today, designing and building dark rides has become one of...Oct 24, 2017 0
As a family-friendly IP, Peanuts offers just about...Sep 05, 2017 0
InPark speaks with PIXOMONDO's David Garber on specialty...Aug 27, 2017 0
The close relationship between vendor and client has helped...Aug 27, 2017 0
"We partnered with leading studios to create a unique...Aug 09, 2017 0
InPark speaks with Karen Staley, IAAPA Senior Vice...Jul 31, 2017 0
We put on our themed entertainment goggles and plunged into...Jun 28, 2017 0
PHOTO: June Ko, Paul Noland, and Wuthichai Luangamornlert...Jun 12, 2017 0
Ultimately, for a park to be successful, it must analyze...May 30, 2017 0
"There will always be parks that want to aim for records,...May 30, 2017 0
Last year, Six Flags began redefining the coaster...May 30, 2017 0
InPark Editor Martin Palicki sat down with Luc at the 2017...Apr 17, 2017 0
“Working in the industry can be dysfunctional at times,...