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LEGOLAND® Florida’s First Park Partner – Pepsi Beverages Company Named Official Beverage Provider for Theme Park

POLK COUNTY, Florida, USA – LEGOLAND® Florida and Pepsi Beverages Company (“PBC”) have reached a multi-year agreement that will make PBC the official beverage provider of Central Florida’s newest full-day theme park.  The family Park, opening October 2011, is proud to partner with PBC on this hallmark union.

“This partnership is the beginning of a tremendous relationship between LEGOLAND Florida and Pepsi,” said LEGOLAND General Manager, Adrian Jones.  “We are excited to welcome PBC into the LEGOLAND family, and know that the partnership between these two quality brands will be a great success for both companies.”
“LEGOLAND Florida will be an important addition to the tourism landscape, and at Pepsi, we’re thrilled to be in on the ground-level of such an enormous endeavor,” said Tom Shull, vice president of foodservice in PBC’s Southeast Business Unit.  “When the doors open, LEGOLAND Florida guests will be able to enjoy the Park experience with a cold Pepsi beverage in hand.”
As part of the overall agreement, Pepsi brands will be exclusively available in the 150-acre theme park and PBC will provide significant marketing funds to help promote LEGOLAND in several region-wide promotional campaigns.  In addition to PBC’s hallmark brand, Pepsi, LEGOLAND will prominently feature the company’s healthy choices with Tropicana & Dole juices and Aquafina bottled water.   PBC’s exclusive pouring rights will offer guests a wide range of products from their broad beverage portfolio, including Pepsi, Diet Pepsi, Pepsi Max, Gatorade, Mountain Dew, Sierra Mist, Tropicana Lemonade and Aquafina bottled water.
LEGOLAND® Florida opens in October 2011 and will be a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12.  With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun. There are currently four other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world.  
The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years.   Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents.   The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees.   Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.
Pepsi Beverages Company (PBC) is PepsiCo’s beverage manufacturing, sales and distribution operating unit in the United States, Canada and Mexico. PBC handles approximately 75 percent of PepsiCo’s North America beverage volume. Its diverse portfolio includes some of the world’s most widely recognized beverage brands, including Pepsi, Mountain Dew, Sierra Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. The operating unit is headquartered in Westchester County, New York and employs approximately 70,000 people. 

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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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