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MediaMation’s 5th turnkey 4D install for a Legoland Discovery Center (Merlin Entertainments)

4D theater design for Atlanta LegoLand Discovery Center
(Torrance, Calif. USA) – Merlin Entertainments’ LegoLand Discovery Centre brand (LDC) has selected MediaMation to install a 4D theatre in the just announced Yonkers, New York location (Spring 2013). MediaMation will work closely with German design firm Entertainment Resources on the project.  

The LDC location will be at the recently completed Westchester’s Ridge Hill shopping complex.  The Lego® 4D Cinema will include a 98-seat theater with custom seats and effects to include wind, rain, lightning and snow.  In addition, MediaMation’s turnkey theater includes installation and integration of the lighting and 16-channel sound system as well as 3D digital projection, show control and integration. To date, MediaMation has installed 4D theater technology in all four U.S. LegoLand Discovery Centres located in Chicago, Dallas/Ft Worth, Atlanta, and Kansas City.

We have enjoyed our long-standing relationship with LegoLand Discovery Centre brand and Merlin Entertainments Group and look forward to future collaboration on visitor attractions,” states Alison Jamele, President, MediaMation. “LDC’s 4D theaters are such a hit with the young children. It’s a genuine thrill for them to watch their favorite Lego® branded characters come to life in the custom animated film while being completely immersed with atmospheric effects. The snow is the best surprise for the kids!” LegoLand Discovery Centre will be launching a brand new custom 4D film in all locations by Spring 2013.

About MediaMationMediaMation, Inc. is an interactive attraction technologies company and a worldwide, leading supplier and manufacturer of 4D/5D motion EFX theaters and seats. For over twenty years thecompany has designed and implemented creative solutions for theme parks, museums, science centers, aquariums, FEC’s, and interactive rides, shows and exhibits based on their award-winning software and hardware products. MediaMation’s core offerings besides the X4D® Motion EFX product lines include systems integration, audio/video, lighting, robotics, motion simulation and computer control to innovative engineering involving show action and control. www.mediamation.com www.x4dexperience.com



Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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