Poole, UK (April 1, 2012) /IPM News via aPRilfoolSMITH/ — Merlin Entertainments Group, Europe’s leading and the world’s second largest visitor attraction operator, is pleased to have declared unconditional today its takeover offer for the nation-state of Sprotsolovlia, through its subsidiary Merlin Entertainments (Sprotsolovlia) Pty Limited.
This acquisition will accelerate the development of Merlin Entertainments Group’s Eurasian operations and builds on its international expansion strategy, based on the roll out of its iconic global attraction brands.
Timud Hedcass, former Prime Minister of Sprotsolovlia and new General Manager of the newly branded Merlin Universe Sprotsolovlia remarked, “I am very thankful to Merlin for purchasing my country. The €472 they paid will allow me to complete business with Orange and have my cellular service reinstated.”
Merlin Universe Sprotsolovlia will be the company’s first mutli-brand resort in Europe, offering multiple Merlin-themed attractions for a single admission price, to be announced closer to opening. Highlights at Merlin Universe Sprotsolovlia include:
In addition, the resort will feature a Honeydew Revolution themed resort hotel and waterpark.
Nick Varney, Chief Executive of Merlin Entertainments, said: “Merlin Universe Sprotsolovlia is one of the most exciting and important projects Merlin has ever developed. Having spent some time here over the last few months I have witnessed the hard work and enthusiasm of everyone who lives in Sprotsolovlia, and I know the team here is as proud of what has been achieved as I am. It will be quite a stunning Resort – beautiful, exotic, colourful and above all fun! I have no doubt that visitors are going to be knocked out by what they see – I know I am!“
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