Serving the themed entertainment community

Latest News

  • Looking forward, WhiteWater redefines leadership team
  • Mad Systems announces addition of Toni Losier to business development team
  • Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
  • Whitney Hines joins Luci Creative as Senior Project Manager
  • David Gillig joins San Diego Zoo Global as chief philanthropy officer
  • Design Silverfish uses Christie projectors to immerse visitors in South Korean culture
  • Ocubo selects AV Stumpfl’s PIXERA media server software for Immersivus 3D art installation in Lisbon
  • Editorial: Current events and the US attractions industry
  • Home
  • Opportunity Hub
    • Leads & Opportunities
    • Webinar Calendar
    • Submit a Webinar
  • News
    • COVID-19
  • Issues
    • 2020
      • #85 – Looking forward to the future
      • #84 – Everything the industry has to offer
      • #83 – Waterparks and more!
      • #82 – Solving Problems with Innovation
      • #81 COVID-19 and beyond
      • IPM guide to AV 2020
    • 2019
      • #80 – IAAPA 2019
      • #79.5 – IAAPA Expo 2019 Preview
      • #79 Europe and Waterparks
      • #78 – Asia/Tech
      • #77 – The Best in Themed Entertainment
    • 2018
      • #76 – Year End/Trade Show Round-up
      • #75 – IAAPA 2018
      • #74 – EME/Waterparks
      • #73 – Asia and Technology
      • #72 – Dubai/Museums
      • #71 – MENA/Entertainment
    • 2017
      • #70 – IAAPA 2017
      • #69 – Game Changers
      • #68 Going Global: Technology on the International Stage
      • #67 – Experience Design: Many Faces Many Places
      • #66 Theatrical Influence and Convergence
    • 2016
      • #65 IAAPA 2016
      • #64 Waterpark, Zoo & Aquarium 2016
      • #63 Technology 2016
      • #62 International
      • #61 Museums and Expanding Markets
    • 2015
      • #60 – IAAPA 2015
      • #59 – Zoos/Aquaria and Waterparks 2015
      • #58 – Technology 2015
      • #57 – International 2015
      • #56 – Museums 2015
    • 2014
      • #55 – IAAPA 2014 / Tenth Anniversary
      • #54 – Waterparks, Zoos and Aquariums 2014
      • #53 – Technology 2014
      • #52 – International 2014
      • #51 – Museums 2014
    • 2013
      • #46 – Museums 2013
      • #47 – International 2013
      • #48 – Technology 2013
      • #49 – Waterparks 2013
      • #50 – IAAPA 2013
      • 2013 Wrap-Up
    • 2012
      • #45 – IAAPA & WWA Wrap-Up
      • #44 – IAAPA
      • #43 – Waterparks
      • #42 – Technology
      • #41 – International
      • #40 – Museums
  • Subscribe
  • Advertise
  • About
    • About InPark
    • Privacy Policy
  • IPM books
    • Screens to scenes: Christie’s visual technology
    • Tales from the Expo
    • Themed entertainment in academia
  • follow
    • Facebook
    • Twitter
    • Linked
    • Youtube

Meyer Sound, Kraftwerk, Threshold, Merlin and Marvel Superheroes 4D at Madame Tussauds

Sep 28, 2010 Judith Rubin Uncategorized Comments Off on Meyer Sound, Kraftwerk, Threshold, Merlin and Marvel Superheroes 4D at Madame Tussauds


In the 284-seat domed theatre of Madame Tussauds London, Marvel superheroes come alive in 4D thanks to the collective efforts of a cinematic dream-team, Meyer Sound, Kraftwerk Living Technologies International, Threshold Animation Studios, and Merlin Studios.

“We scored the film and created the sound design like we were making a blockbuster feature film. Once something sounded great, we turned it up even more,” says Joshua Wexler, president of Threshold Animation. “The audio experience significantly enhances all of our 3-D visuals and drives the audience to scream, laugh, jump and duck at all the right moments.”

A discrete 7.1 Meyer Sound Cinema Experience system was installed to facilitate an immersive audio experience for this dynamic application. Kraftwerk’s CEO, Christian Hofer explains: “When Meyer Sound introduced the new Cinema Experience product line, it was immediately clear to us that by installing this precision technology into Madame Tussauds’s domed theatre, we would be able to accomplish unprecedented effects while setting a new standard for immersive audio experiences.”

Taking this from concept to reality involved closely coordinated efforts on the part of Kraftwerk’s team. The results are a configuration, compatible with Dolby Format 91 layout, that comprises seven Acheron screen channel loudspeakers, two 700-HP subwoofers, and a Galileo loudspeaker management system with two Galileo 408 processors. Sensations of wind, water, quakes and more are made real for the audience as a team of the iconic super heroes spill off the screen in a nine-minute adventure set in London.

“I have been impressed and overwhelmed by the passion, dedication and attention to detail that makes this project a smashing success,” says Paul Williams, creative director of Merlin Studios, the creative hub for Merlin Entertainments Group, which oversees brands including Madame Tussauds. “The audio is absolutely mind-blowing, and the beautifully crafted film is truly jaw-dropping and hugely entertaining. All in all, this is an amazing product which is being incredibly well received by our guests.”

General manager of Madame Tussauds London, Edward Fuller concurs: “Our guests’ reactions to the immersive experience are just outstanding. The clarity of the audio, coupled with the 3D film and 4D effects allows audiences to feel as if they are really there with the super heroes.”

Meyer Sound’s senior cinema and live sound design project manager Brian Long, and John Pellowe, project director for Constellation and former sound engineer for the late Luciano Pavarotti, mixed the audio content, which combined over 200 tracks of material and was mixed down into a 7.1 channel master for playback utilizing two Avid Pro Tools HD systems and ICON mixing surfaces provided by Stronghire in the UK.

“Mixing in the actual exhibition space enabled us to create maximum impact,” says Pellowe. “With stunning sound effects flying around the room to match the action in the film, we were able to deliver a rich tapestry of immersive sound from the beautifully crafted orchestral score.”

The new Cinema Experience from Meyer Sound is a complete, integrated line of cinema sound products and digital solutions that provide engineers with precise audio reproduction for sound design and dubbing through to exhibition. Neither a traditional cinema nor typical content creation space, Madame Tussauds London’s dome theatre, is a unique model for next-generation immersive media spaces. Other facilities using Meyer Sound Cinema Experience include Francis Ford Coppola’s American Zoetrope, ImageMovers Digital, Skywalker Sound, University of Southern Calif.’s School of Cinematic Arts, The Digital Cinema Auditorium at UC San Diego, and a multiplex cinema at the Solaris Cultural and Leisure Centre in Tallinn, Estonia, to name a few.

Related stories from InPark Magazine:
Ferrari World Abu Dhabi
Mississippi River Museum adds 4D digital theater
Beyond All Boundaries 4D experience at WW II Museum, New Orleans

Share this:

  • Tweet
  • Print

  • 4D theater, digital cinema, fulldome, immersive media, kraftwerk, madame tussauds, markus beyr, marvel superheroes 4D, meyer sound, sound design
  • tweet
Related articles
  • Screens to scenes: the multi-faceted elements of Christie’s visual technology
    Screens to scenes: the multi-faceted...

    Comments Off on Screens to scenes: the multi-faceted elements of Christie’s visual technology

  • Christie: From film dome to fulldome
    Christie: From film dome to fulldome

    Comments Off on Christie: From film dome to fulldome

  • Holovis: Personalization prevails
    Holovis: Personalization prevails

    Comments Off on Holovis: Personalization prevails

  • Evans & Sutherland launches DomeX LED display for fulldome planetariums and giant screen theaters
    Evans & Sutherland launches DomeX...

    Comments Off on Evans & Sutherland launches DomeX LED display for fulldome planetariums and giant screen theaters

More in this category
  • Attraction closures and re-openings
    Attraction closures and re-openings

    Apr 08, 2020 Comments Off on Attraction closures and re-openings

  • Looking forward, WhiteWater redefines leadership team
    Looking forward, WhiteWater redefines...

    Jan 22, 2021 Comments Off on Looking forward, WhiteWater redefines leadership team

  • Mad Systems announces addition of Toni Losier to business development team
    Mad Systems announces addition of Toni...

    Jan 21, 2021 Comments Off on Mad Systems announces addition of Toni Losier to business development team

  • Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more
    Rock Solid: Stoneface sculpts natural...

    Jan 21, 2021 Comments Off on Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more

  • Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
    Museums Evolving conference goes...

    Jan 21, 2021 Comments Off on Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic


Quick Takes

My Tweets

Latest Issue

Leads & Opportunities

  • Cedar Fair seeks Corporate Director, Communications
    Cedar Fair seeks Corporate Director, Communications

    Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, Communications

    The position will lead strategy development and execution...
  • Pursuit seeks Financial Analyst, FP&A
    Pursuit seeks Financial Analyst, FP&A

    Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&A

    This role will focus on all aspects of financial planning...
  • AOA seeks Show Set Designer
    AOA seeks Show Set Designer

    Dec 26, 2020 Comments Off on AOA seeks Show Set Designer

    There will be a great deal of freedom, which will be...
  • Visualization firm THE THIRD FLOOR has openings for a variety of positions
    Visualization firm THE THIRD FLOOR has openings for a...

    Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positions

    THE THIRD FLOOR is currently seeking Postvis Generalists,...
  • CineVenture seeks 3D character animator
    CineVenture seeks 3D character animator

    Dec 09, 2020 Comments Off on CineVenture seeks 3D character animator

    CineVenture develops high-end content for the global...

Top Posts

  • Whitney Hines joins Luci Creative as Senior Project Manager
    Whitney Hines joins Luci Creative as Senior Project Manager
  • Sally Brings the Animal Animatronics of Five Nights at Freddy's to Life in New Attraction Concept
    Sally Brings the Animal Animatronics of Five Nights at Freddy's to Life in New Attraction Concept
  • Looking forward, WhiteWater redefines leadership team
    Looking forward, WhiteWater redefines leadership team
  • JRA designs new children's museum in Wisconsin
    JRA designs new children's museum in Wisconsin
  • VST Enterprises' technology being integrated into Circle Pass Enterprises' COVI-PASS Digital Health Passport
    VST Enterprises' technology being integrated into Circle Pass Enterprises' COVI-PASS Digital Health Passport
  • Former Great Wolf Lodge CEO Kim Schaefer to Lead Two Bit Circus' LBE Business
    Former Great Wolf Lodge CEO Kim Schaefer to Lead Two Bit Circus' LBE Business
  • Lighthouse ArtSpace Chicago to open with US premiere of Immersive Van Gogh
    Lighthouse ArtSpace Chicago to open with US premiere of Immersive Van Gogh

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram

Categories

  • IPM Interviews
  • Theme Parks
  • Museums
  • Water Parks
  • Attractions
    • Haunts
    • Zoos & Aquariums
  • World markets
    • Asia
    • Europe & Middle East
    • Latin America & Mexico
    • North America
  • Technology & Media
  • Business
    • Events
    • People
  • World Expos

InPark Magazine

2349 E Ohio Ave
Milwaukee, WI 53207 USA
262.412.7107
mpalicki@inparkmagazine.com

View our Privacy Policy

Copyright 2018 InPark Magazine / All rights reserved
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram