|Dan Martin, Managing Principal, MFA|
Chicago-based Market & Feasibility Advisors (MFA) surveyed more than 220 AZA (Association of Zoos & Aquariums) accredited institutions in what will be a twice-yearly study to chronicle strategies for revenue generation and what operators are charging for everything from admissions and membership to rides, animal encounters, and rental space for meetings and events.
The full study is available at this link.
Some of MFA’s observations from the study:
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