Omnico and Dubai Parks and Resorts have installed a single integrated and unified Point-Of-Sale (POS) system across all the parks’ retail and hospitality sites. This included 359 POS lanes across the retail, restaurant and entertainment sites, as well as a pre-booking and table management systems for the dining experiences.
Omnico was chosen because it is able to achieve this integration between both retail and hospitality systems on the scale required. It ensures all transactions and reservations across the separate parks are connected and collated centrally, ensuring a seamless experience for both Dubai Parks and Resorts, and their visitors.
Ensuring each of the merchandise outlets, restaurants and cafes are fully and seamlessly integrated, Omnico installed its full suite of omni-channel software products, known as Omnico Commerce. This includes omniEngage, which enables visitors to make package meal, retail or ticket purchases with RFID wrist-bands to create a completely cashless experience, and omniBasket for both fixed and mobile retail and table ordering points. Over the coming months visitors to Dubai Parks and Resorts will also benefit from a new phase of the implementation; a consumer app that allows guests to pre-book their dining tables ahead of when they want it.
Dubai Parks and Resorts is the largest integrated theme park destination in the region and includes three world-class theme parks; LEGOLAND® Dubai, Bollywood Parks™ Dubai and MOTIONGATE™ Dubai; plus LEGOLAND® Water Park; as well as Riverland™ Dubai, a dinning and retail destrict, and Lapita™ Hotel, a Polynesian themed family resort part of Marriot Autograph Collection©
Mel Taylor, CEO of Omnico Group said, “Having worked with some of the world’s leading theme parks and resorts for the past 25 years providing integrated guest experiences, we’re proud to now work with an innovative new partner in Dubai Parks and Resorts. With today’s visitors demanding an increasingly seamless digital experience; from purchasing their tickets, to pre-booking a restaurant table, we are delivering pioneering technology to complement the vision of Dubai Parks and Resorts.”
