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Orlando Eye Is Rethemed as Coca-Cola Becomes Naming Sponsor
Orlando, FL, USA (July 28, 2016) — After celebrating its first birthday this past May, Orlando’s 400-foot observation wheel is bubbling with happiness over its new name: Coca-Cola Orlando Eye.
This new partnership with Coca-Cola allows guests to share enhanced new experiences on the observation wheel from the moment they enter the attraction. Guests will be greeted with a bold and contemporary look throughout the interior and exterior of the Eye’s terminal building, featuring Coca-Cola’s signature red and white colors. On the wheel itself, select capsules have been transformed to offer the ultimate visitor experience, featuring special decor, an upbeat music selection, selfie sticks, themed tablets and Coca-Cola coolers.
On Thursday, July 28, all guests going to the Coca-Cola Orlando Eye received a complimentary Coca-Cola® beverage in celebration of the 400-foot observation wheel’s new name. Guests can continue to share their memories and moments, taken with selfie sticks, on social media by tagging their experiences with #cocacolaorlandoeye.
“In just one short year, the Orlando Eye has become recognized as a Central Florida icon. We are delighted to partner with Coca-Cola, an iconic brand globally recognized for sharing moments of happiness and celebration with loved ones,” said General Manager Robin Goodchild. “The Coca-Cola Orlando Eye combines these elements to create an enhanced experience, giving guests the opportunity to create and share new memories.”
“For Coca-Cola, our mission is simple – to refresh the world and inspire moments of optimism and happiness, while creating value and making a difference,” said Krista Schulte, Vice President of Foodservice and On Premise, Coca-Cola North America. “Our partnership with Merlin Entertainments to create the Coca-Cola Orlando Eye helps us achieve our mission together by providing guests special memories while taking in the views of Orlando in an enhanced and refreshing way.”
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- branding, coca-cola, ferris wheels, giant wheels, I-Drive, international drive, merlin entertainments, naming sponsorships, observation wheels, orlando, orlando eye, sponsorships
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