VENICE, Calif., USA — At nearly three times the size of the facility it replaces, Orlando’s new Amway Center arena needed a comprehensive yet easy-to-understand approach to directional signage. The Orlando Magic brought in California-based RipBang Studios to devise a system to effortlessly guide fans to their destination.
RipBang’s solution divides the arena into two color-coded sides, with each side’s color referenced on the ticket. Upon entering the main lobby, guests are immediately sorted to the orange East or green West side of the Amway Center. Within each level, anchor destinations (many designed by RipBang Studios) serve as landmarks to help orient guests. Much like a shopping center, directory signs highlight these anchors (amenities such as bars and restaurants) to help make navigation more intuitive.
RipBang Studios created a consistent brand and harmonious graphic language for all signage throughout the building so that concession stands, bars, restaurants and sponsor zones work together and reinforce the arena’s brand, instead of distracting from it. “Our experience has been that by the time you start looking for a sign, you’re probably already lost,” said RipBang Studios designer Rowena Macaraeg. Combining sponsor integration and visual landmarks, RipBang also worked with Amway to seamlessly incorporate their brand into the event experience.
RipBang Studios also designed signage that could actively participate in the entertainment experience. The south end of the arena features two sculptural LED “turrets” in one of the fan interactive areas known as the “Ozone.” With computer-controlled animations, pyrotechnics, and a platform for the Magic Dancers and mascot STUFF, the “Ozone” is sure to become a signature feature of events at the arena.
RipBang Studios’ wayfinding system at Amway Center demonstrates how sponsor and team branding, directional signs and thematic graphics can work together to enhance the game experience by offering easy access to seats, amenities that integrate sponsors and operational efficiency.
RipBang Studios creates “experiential branding” to build strong connections between consumers and brands. Since 1999, RipBang Studios has delivered innovative permanent and temporary solutions for stadiums, arenas, event venues and entertainment destinations that integrate graphics with venue amenities.
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