On January 3, 2017, at the Consumer Electronic Show in Las Vegas, Panasonic and Walt Disney Parks & Resorts announced that Panasonic Projection Imaging Systems will be the Official Projection Technology of Disney’s North American theme park properties, including the Disneyland and Walt Disney World Resorts and Disney Cruise Line. As part of a long-term agreement, these Disney properties will have access to the latest in Panasonic’s market-leading projectors, including laser, with advanced image processing and lens solutions.
Panasonic AVC Networks Company President Yasuji Enokido told InPark Magazine: “In the short term, this will provide an opportunity for a couple hundred projectors in Disney parks. Most of those will be built around new laser technology,” he added. “It makes sense for the parks in terms of maintenance and liability.”
Panasonic technology is currently utilized in a number of Disney theme park attractions, including Finding Nemo Submarine Voyage at Disneyland Park; Radiator Springs Racers at Disney California Adventure Park; Haunted Mansion and Seven Dwarfs Mine Train at Magic Kingdom Park; and Frozen Ever After and Gran Fiesta Tour Starring The Three Caballeros at Epcot. Going forward, Panasonic projectors will also play a pivotal part in attractions based on the blockbuster film Avatar, opening this year at Disney Animal Kingdom.
“Panasonic is delighted to work with Walt Disney World Resort and Disneyland Resort in exploring new ways in which its high-performance projectors may be used to support the Disney storytelling that has captured the hearts of millions of guests who have visited these iconic vacation destinations,” said Enokido. “The Panasonic brand has earned the trust of generations and today we have a fresh technology vision to support the creativity and innovation of the Disney theme parks in the U.S.”
“Disney creates one-of-a-kind, world-class experiences which inspire guests to create unique and cherished memories at Walt Disney World Resort and Disneyland Resort,” said Carlos Castro, vice president, Disney Corporate Alliances. “We are thrilled to work with Panasonic to continue to explore exciting and innovative new ways to tell our stories.”
Panasonic will provide visual and imaging solutions for the 2020 Tokyo Summer Olympics, including LEDs, panels, and projectors, and is in discussions to provide technology for the opening and closing ceremonies, as it did for the Rio Olympics. The company is also providing security solutions and data transmission technologies for mobile devices, including LinkRay LED transmission, for the 2020 games and has been in discussions with Disney to provide these and other technologies to Disney Parks in the future.
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