Pittsburgh Zoo boosts online sales dramatically with Paciolan software

Nov 29, 2011 Judith Rubin Uncategorized 0

IRVINE, CA and PITTSBURGH, PA–(Marketwire) – Paciolan, a leading provider of ticketing, marketing, and fundraising solutions for museums and arts organizations, today announced that the Pittsburgh Zoo and PPG Aquarium (“Pittsburgh Zoo”) has renewed its partnership with the company and will be implementing the company’s Membership Access Scanning system. Leveraging Paciolan’s eVenue software, Pittsburgh Zoo has increased online sales approximately 600 percent. The Pittsburgh Zoo & PPG Aquarium strives to foster positive, lifelong connections between animals and people. Whether through its exhibitry, educational programs, or many conservation projects, its goal is to make certain the earth remains a suitable home for all life by its discovery of the interconnectedness of the natural world.

“The Paciolan system is very unique and offers the only seamlessly integrated ticketing, marketing and fund development solution that is PCI compliant, a big selling point for us,” said Doug Jones, manager of information systems for the Pittsburgh Zoo and PPG Aquarium. “The company’s customer support staff is by far some of the best people I’ve worked with. With a very small IT staff, I’m able to rely on them 24/7 and keep costs down.”

Paciolan’s Membership Access Scanning system will enable Pittsburgh Zoo members to have their membership cards scanned for easy and fast access, an important time-saving benefit. It also accurately tracks attendance by date and time.

“We’ll now know how many people are in the park so we can control our staffing levels, while providing our members and visitors with better service at the gate,” added Jones.

Leveraging Paciolan’s eVenue online ticketing solution, which powers its ecommerce site, the Pittsburgh Zoo has already achieved significant success with its online ticket sales, which have increased 600 percent over the last three years. The site allows them to efficiently sell tickets in real-time, while managing their brand and enhancing the customer experience.

“Working closely with our Paciolan client partner to manage our eVenue enabled site we’ve been able to increase our online sales and generate additional revenue,” added Jones. “Our Paciolan client partner also regularly introduces us to new ideas and industry best practices, which have helped us surpass our goals.”

The Pittsburgh Zoo also offers online membership entitlements to its 25,000 member households. These entitlements provide members with special offers and discounted pricing on events.

“It’s wonderful to be continuing our partnership with the Pittsburgh Zoo and PPG Aquarium,” said Dave Butler, chief executive officer of Paciolan. “Leveraging our industry-leading general admission solutions, they’ve achieved tremendous success. We look forward to adding our Membership Access Scanning system to their technology portfolio, which will allow them to more efficiently streamline their entry processes, track attendance and create tailored member programs.”

About Pittsburgh Zoo and PPG Aquarium
The Pittsburgh Zoo & PPG Aquarium strives to foster positive, lifelong connections between animals and people. Whether through our exhibitry, educational programs, or our many conservation projects, our goal is to make certain the earth remains a suitable home for all life by our discovery of the interconnectedness of the natural world.

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor. Visit www.paciolan.com.