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Plus Three’s Social Media Campaign Leads the National Museum of the American Latino Commission To Over 100,000 Supporters

WASHINGTON, DC, USA /PRNewswire-USNewswire/ — Plus Three, an emerging leader in social media and technology for nonprofit and political organizations, lent its expertise to the National Museum of the American Latino Commission in February of 2011. Plus Three launched myamericanlatinomuseum.org with social media tightly integrated, and through a direct response email strategy and targeted Facebook advertising, membership increased dramatically within the three months of the campaign, quickly exceeding goals.

“With more Latinos than ever using the internet to communicate, learn and interact with their community, social causes must look to the internet to spread the word about their important goals,” said Juan Proano, President, Plus Three. “The outpouring of support for the National Museum of the American Latino shows the deep desire of our community to share our culture, art and history with the nation. At Plus Three, we are proud to help the museum’s commission reach thousands of supporters who will be crucial to building this museum.”

Prior to Plus Three beginning its work, the commission had fewer than 3,000 Facebook fans and 12,000 supporters in its email database. In just over 90 days, Facebook fans have now exceeded 50,000 and the commission’s email database surpasses 65,000. The increases are staggering and place the campaign to build an American Latino Museum alongside the membership of the world’s greatest museums. The Latino Museum’s Facebook support exceeds each of the Smithsonian Museums and its rate of growth tops even the Met in New York and the Louvre in Paris.

Founded in 2002, Plus Three is a state-of-the-art web-design and technology company that helps nonprofit, membership, and political organizations promote social change in America. Plus Three’s demonstrated commitment to developing innovative and effective online fundraising and advocacy tools has helped its clients raise over $250 million and engage over 12 million people – educating them and moving them to act in support of the causes and candidates they care about.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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