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PREVIEW: Day One TEA Summit 2013
David Cobb
The 10th annual TEA Summit kicks off on April 4th, 2013 at the Disneyland Hotel in Anaheim, CA, USA with Master Classes: an exclusive, off-the record day of discussions with the Themed Entertainment Industry’s top executives, with keynote by Cedar Fair CEO Matt Ouimet. Limited attendance guarantees an intimate and focused experience for all attendees. This is the day to ask the questions and get the answers from peers and colleagues as attendees focus on the business of doing business in the themed entertainment industry.
8:00am Continental Breakfast & Check In
9:00am Welcome: Pat MacKay and Roberta Perry, Summit 2013 Co-Chairs
9:30am Marty Sklar of Marty Sklar Creative introduces his friend and colleague, keynote speaker, Matt Ouimet
9:45am Keynote: Leading People and Innovation: Now and Next! Matt Ouimet, President and Chief Executive Officer, Cedar Fair Entertainment Company. 17 years with Disney, followed by stints at Starwood and then Corinthian College, Matt is now president and CEO at Cedar Fair. If there’s one thing this industry leader is passionate about its developing innovative leadership.
10:30am Q & A with Matt Ouimet
11:00am Break
11:20am Peer to Peer discussion lead by Marty Sklar of Marty Sklar Creative. Identifying and hiring “right” to innovate. How do you know who’s got the Right Stuff. Mentoring interns and entry level staff. Who does it how. Small companies to big.
12:15pm Lunch Buffet
1:30pm Market/Business Trends: New Business Hot Spots: Moscow, Dubai, China, and Singapore/Johor. Ray Braun, Matt Earnest and Ed Shaw of
Entertainment + Culture look at the market, market place, and business opportunities in 2013 and beyond:
• Hot global entertainment markets
• Spotlight on key markets
–Dubai: is it really 2007 all over again?
–Moscow: is this the new hot spot?
–China: understanding market hierarchy
–Singapore/Johor: strategies in creating a theme park hub
2:45pm Break
3:00pm Strategies: Working with Brands: Creativity inside the Brand Box. Collaborating with the brand’s creative & business strategists to bring established brands to life as locationbased attractions, exceed guest expectations and to be creative and fresh. A challenge that all TEA member face with growing frequency.
Kevin Kiniry, Vice President Creative Services/ DC Comics
Susan Bonds, Pres & CEO/42 Entertainment
John Paul Geurts, Vice President/Creative Director, Nickelodeon
Moderator: David Cobb, Senior Creative Director/Thinkwell Group
4:30pm Meet the Media! Getting the Word Out in the Digital Age. Negotiating the delicate balance of getting the word out, honoring your NDA, and dealing with 21st century communications. What’s legal, what’s not. How to capture and tell your story in the most effective ways for social
media.
Wendy Heimann-Nunes, Heimann/Galen LLP
Eric Galen, Heimann/Galen LLP
Judy Rubin, Judith Rubin Public Relations
Moderator: Patricia MacKay,Ones&Zeros Media
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