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Royal Caribbean International’s Allure of the Seas Inaugurated With a Naming Ceremony Maritime First and Surprise Godmother

MIAMI — At the official naming ceremony for the world’s largest and most revolutionary cruise ship, Allure of the Seas her larger-than-life godmother was unveiled – Princess Fiona. This is the first time that a 3-D animated character is the godmother of a cruise ship. The 3-D star of DreamWorks Animation’s megahit film series, “Shrek,” presided over the celebration, joining and interacting in 3-D with Royal Caribbean Cruises Ltd.’s Chairman and CEO, Richard D. Fain, during the ceremony. This naming is further testimony to Allure of the Seas being known as the “Entertainment Ship” and to Royal Caribbean’s new partnership with the DreamWorks Animation film studio.

“Princess Fiona is not only a Royal, but we felt such a unique ship deserved a unique godmother and Princess Fiona symbolizes the fun and entertainment that is so extraordinary on Allure of the Seas,” said Fain.

Attended by approximately 3,500 guests, the event was part of a one-night inaugural celebration-fundraiser, benefiting United Way of Miami-Dade and Broward counties, Haitian relief efforts and other charity partners. The naming ceremony took place in Allure’s main Amber Theater and was broadcast live throughout the ship, as well as via streaming video on the Internet.

The sister ship to Oasis of the Seas, Allure of the Seas measures 5 centimeters longer than Oasis. Allure is often referred to as the Entertainment ship due to her many new entertainment options, including the DreamWorks experience, Blue Planet, Chicago: the Musical and OceanAria. Allure’s neighborhoods are divided into seven distinct themed areas, which include Central Park, Boardwalk, the Royal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center, Entertainment Place and Youth Zone. She spans 16 decks, encompasses 225,282 gross registered tons, carries 5,400 guests at double occupancy, and features 2,700 staterooms. Allure of the Seas alternates a Western Caribbean with an Eastern Caribbean seven-night itinerary from her home port of Port Everglades in Fort Lauderdale, Fla.

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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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