Mar 26, 2018 Joe Kleiman Europe & Middle East, News, North America, Technology & Media, Theme Parks, World markets Comments Off on Scruffy Dog Builds Entrance for Great LEGO Race VR Coaster at LEGOLAND Deutschland
Following its success in Legoland Malaysia, Legoland Deutschland is also presenting the new “The Great Lego Race VR Coaster” this season.
Wearing optional VR headsets while riding the roller coaster, guests experience the point of view of a LEGO race car driver with action taking place in every direction — up, down, forward, backward and all points in between — in a dazzling environment where everything is made of LEGO bricks.
The wild and wacky race pits guests against a LEGO pirate, wizard, surfer, trendsetter and pharaoh driving brick-built vehicles like a rocket-powered windsurfing rig, a stylish scooter fueled by espresso and an ornately canopied bed (called a “litter”) carried by mummy servants.
The adventure begins as guests step through the ride’s bold new entry portal, which features giant versions of several minifigure racers and their custom LEGO vehicles. The nearby queue is filled with colorful graphics representing each of the five racing teams, with themed elements to entertain waiting riders and video screens demonstrating the virtual reality experience.
Scruffy Dog is honored to have contribute to the new coaster with the manufacture & installation of the ride’s theming, including the entrance portal and its scale model detail.
Once guests are dispatched aboard the ride vehicles, sophisticated technology syncs the virtual visuals with the roller coaster’s twists, turns, drops and climbs, creating an all-new experience filled with action, surprises and humor — an experience only LEGOLAND could create.
Developed under the supervision of Merlin Magic Making, the company’s global creative and delivery division, The Great LEGO Race is the first virtual reality roller coaster experience designed for kids and represents the first time the LEGO brand and minifigure characters have been integrated with the state-of-the-art technology in a theme park attraction.
“The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, senior creative director for Merlin Magic Making. “It’s a unique LEGO adventure that lets kids enter an epic, imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters all mixed up together.”
The attraction is also now open at LEGOLAND Florida Resort.
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