[quote]Warner Bros. Consumer Products is proud to continue our partnership with SimEx-Iwerks to bring a dynamic and exciting dimension to the ever-popular Batman brand.” — Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products[/quote]
Baltimore, MD, USA — SimEx-Iwerks is pleased to announce the launch of a brand new fully themed Batman attraction that was developed exclusively with Warner Bros. Consumer Products on behalf of DC Entertainment. The first of its kind, the Batman Laser Challenge expands on the typical laser maze model by infusing a powerhouse brand to enhance the experience and appeal to a broad demographic.
The Batman Laser Challenge delivers an action-packed adventure that features high-visibility lasers, UV lighting, branded elements, character dialogue, music and special effects. The highly recognizable Batman brand drives attendance, invoking nostalgia in some guests, while others will connect with its modern day blockbuster successes.
“We are excited to add this one-of-a-kind attraction to our extensive entertainment portfolio,” says Mark Cornell, Senior Vice President of Attractions Development at SimEx-Iwerks. “The Batman brand will elevate guest experience and generate incremental revenue at any site.”
The Batman Laser Challenge requires minimal space, has a throughput capacity of 30-40 guests per hour and performs well as a stand-alone attraction or as a complement to a 4-D Theater. The experience is available in both single and double maze configurations and challenges guests to train with Batman in order to protect the citizens of Gotham City from The Joker.
The first Batman Laser Challenge will debut this month at the Adventuredome Theme Park in the Circus Circus Hotel & Casino in Las Vegas. “Our guests are very excited about this new attraction, many opting to take on the challenge more than once to improve their score or to compete with a friend,” says Tom Nolan, Vice President of the Adventuredome.
SimEx-Iwerks has previously collaborated with Warner Bros. Consumer Products to develop a variety of 4-D Experiences that are featured in immersive cinematic attractions throughout the world.