A press conference attended by Melco Crown Entertainment Co-Chairman and CEO Mr. Lawrence Ho and Co-Chairman Mr. James Packer, was held to mark the official launch of the stunning integrated gaming and entertainment resort.
Studio City, developed by Studio City International Holdings Limited, a company in which Melco Crown Entertainment Limited (“Melco Crown Entertainment” or the “Company”) owns a 60% interest, has been designed to be the most diversified entertainment resort offering in Macau – with more international-brand entertainment amenities under-one-roof than any integrated resort in the market.
Envisaged by Mr. Lawrence Ho as “Asia’s Entertainment Capital,” Studio City’s Hollywood-inspired, cinematically-themed concept and world-leading entertainment, hotel, retail, Food and Beverage and gaming offerings have been tailored to specifically appeal and cater to the desires and aspirations of the vast and rapidly growing numbers of dynamic Asian and international leisure destination thrill-seekers.
“Today marks the start of a new era of leisure destination entertainment for Macau and Asia,” said Melco Crown Entertainment’s Co-Chairman and CEO Mr. Lawrence Ho. ‘It is the realization of our long-held vision to develop a leisure and entertainment destination that has no equal in Macau.”
“The opening of Studio City stands testament to Melco Crown Entertainment’s commitment to help to evolve and greatly enhance Macau’s non-gaming entertainment proposition as we continue to work towards our strategic aim in supporting its evolution into a highly-diversified and world-leading leisure and tourism destination.
“I would like to thank all of our Studio City colleagues who are working so hard to make this incredible resort a stunning, successful reality. Together, we are now ready and eager to deliver a truly remarkable world-class leisure destination experience for our visitors to Macau. We also gratefully acknowledge the support of the Central and Macau governments in our ambition to help develop Macau into a world center of leisure tourism.”
Mr. James Packer, Co-Chairman of Melco Crown Entertainment, added: “I am delighted to be here with Lawrence for this momentous occasion, to celebrate the opening of this magnificent destination resort.
“Studio City, with an array of world-firsts entertainment attractions, is set to earn its place as an internationally recognized leisure destination, enhancing Macau’s tourism appeal on the world stage.
“Today’s grand opening is a key step in our strategic vision of providing a world class portfolio of leisure and entertainment resort experiences that meet the rapidly evolving demands of Asian and international leisure visitors.”
Studio City is now set to redefine the leisure destination resort proposition in Macau and indeed Asia. International brand entertainment offerings, combined with premier hotel facilities and ‘movie-star’ service truly enables the visitor to ‘Live like a Star’.
World-class, non-gaming entertainment offerings will thrill visitors to Studio City. The art-deco inspired facade, complete with the iconic Golden Reel – the world’s highest figure-8 Ferris wheel – is home to a world of non-stop entertainment including the action-packed 4D flight simulation ride, Batman Dark Flight; a 40,000-square-foot family entertainment center, Warner Bros. Fun Zone, featuring world-renowned characters from Warner Bros.’ DC Comics, Hanna-Barbera Productions and Looney Tunes entertainment franchises; an incredible live magical experience showcasing the world’s greatest magicians, The House of Magic; Macau’s first-ever Ibiza-style nightclub, Pacha Macau; and a 5,000-seat multi-purpose entertainment center, Studio City Event Center, hosting exciting live concerts, theatrical and top sports offerings in addition to award shows and other special showcase events.
Electrifying entertainment will be combined with an exciting array of accommodation at the approximately 1,600-room Studio City Hotel, delivering ‘movie-star’ service in the prestigious suites of ‘Star Tower’ and premium ‘Celebrity Tower’. Studio City also offers an incredibly diverse range of international restaurants, cafes and relaxed bars and lounges with over 30 food and beverage venues located throughout the property.
The Boulevard at Studio City delivers the region’s most unique and innovative experiential 300,000 sq. ft. ‘immersive’ retail environment. It brings the world’s best shopping to life in Macau by transporting guests to high-energy street-scapes, with both live and hi-tech entertainment enchanting them at every turn. Its streets and squares are inspired by iconic shopping and entertainment locations, including New York’s Times Square and Hollywood’s Beverly Hills.
Studio City is located in Cotai, Macau, close to the Lotus Bridge immigration point which connects with Hengqin Island, and a future station-point for the Macau Light Rapid Transit. This Hollywood-themed studio-concept resort is the Asia’s Entertainment Capital.
Mr. Goddard was in attendance during Grand Opening Ceremonies on 10/27/15 for the new Studio City in Macau, which also featured appearances from such notable celebrities as Robert DeNiro, Leonardo DiCaprio, Martin Scorsese, and Mariah Carey.
Studio City International Holdings Limited, a company led by Mr. Lawrence Ho and a subsidiary of Melco Crown Entertainment Limited, (Nasdaq: MPEL) (“Melco Crown Entertainment“), a developer, owner and operator of casino gaming and entertainment resort facilities in Asia, , selected Gary Goddard and his company Gary Goddard Entertainment (a unit of Goddard Group), to create the Master Planning and Exterior Design Concept of the thrilling, new, cinematically-themed gaming and leisure destination resort, Studio City in Macau.
The $3.2 billion, Hollywood-inspired Studio City complex transports the visitor into a stunning cinematic world with awe-inspiring attractions, positioning this new destination resort as Asia’s entertainment capital.
“Because we share a unified vision when it comes to Hollywood and the world of motion pictures, our cooperation with the Studio Citymanagement team was highly productive, resulting in one of the most exciting, dynamic and architecturally stunning integrated resorts ever created, not only in Macau, but in the world,” said Mr. Goddard. “Now that the doors have opened for the first time, with its art deco inspired towers and the spectacular Golden Reel at its center, we fully expect this new resort to become instantly iconic, capturing the imagination of the international audience. This memorable new symbol for Macau will be seen in newspapers, blogs, social media and television news around the world.”
Building upon Mr. Lawrence Ho’s vision for a resort inspired by the world of motion pictures, Goddard worked closely with Mr. Ho to ensure the Studio City project would be completely unique and apart from anything else in Macau, Hong Kong, or anywhere else on the planet. With 1,600 rooms, this multi-billion dollar project is destined to become the new iconic ‘Must See & Must Experience’ resort casino in Macau.
“The design for Studio City is so fantastic, that not only will it draw visitors from Macau, I believe it will also act as a magnet for visitors staying in Hong Kong and in cities throughout China who might not otherwise have planned a visit to Macau,” Goddard adds.
Studio City offers visitors a ‘next generation’ of outstanding leisure destination experiences designed to enhance and establish the territory as a truly international tourism center. Ideally located in Cotai, close to the Lotus Bridge immigration point (which connects Hengqin Island with a future station for the Macau Light Rapid Transit – LTR,) Studio City delivers more world-class entertainment amenities than any other integrated resorts in Macau.
“This is an extraordinary facility. Studio City Macau will immediately become one of the world’s premium tourist destinations,” stated Guy Nelson, Dynamic Attractions President and Empire Industries CEO. “We’re proud our Dynamic Flying Theatre is Studio City’s cornerstone attraction. The range of motion delivered by the Dynamic Flying Theater is a perfect complement to the “Batman, The Dark Flight” adventure, bringing to life an exhilarating guest experience like no other attraction available.”
The red carpet Grand Opening was attended by a number of stars, including Leonardo DiCaprio, Robert De Niro and Mariah Carey. The 1,600 room resort also has a casino, a figure eight Ferris wheel, a 300-seat magic theatre, and ‘Warner Bros. Fun Zone.’
The attraction has the latest 4D flight simulation technology and unmatched visual graphics. The multi-sensory ‘ride’ makes guests feel as if they are flying through Gotham City in the Batplane and racing through the streets in a high-speed car chase.
Dynamic Attractions’ sister company, Dynamic Structures, worked with the world’s largest theme park owner to build the first generation of flying theatres 15 years ago and has built seven of these since then. Flying Theaters continue to be among the most popular and reliable attractions in the industry and Dynamic Attractions’ proprietary system will raise the entertainment bar even higher. Unlike other theme park attractions that only appeal to the ‘thrillseeker’ demographic, the Dynamic Attractions Flying Theatre is popular with people of all ages.
Harary, who lives in Hollywood, CA, has just launched his biggest trick yet – Franz Harary’s “House of Magic,” an unprecedented, $40-million attraction which opened to the public on October 27, 2015 and which is permanently housed within the brand new “Studio City,” a $ 3.2 billion hotel and casino resort complex located on the Cotai Strip in Macau, China (Asia’s “Las Vegas.”)
Franz Harary’s “House of Magic” is the largest, most expensive, and most technologically sophisticated, permanent Magic Show in world history. Says Harary, “We expect that the ‘House of Magic’ will become to Magic what Hollywood has long been to Movies.”
Harary’s “House of Magic,” which he personally designed and where he will perform his award-winning “Mega Magic” show on a year-round basis, is a state-of-the-art theatrical venue comprised of four live performance theatres. There, Harary, along with a rotating list of Top Magicians from every corner of the globe, will enthrall millions of fans from around the world. “House of Magic” attendees witness an array of mind-bending, never-before-seen magic experiences, illusions that Harary has prepared exclusively for this site.
Regarding his new venture, Harary said, “During the course of the past 30 years, my magic has literally taken me around the planet and has introduced me to the world’s greatest illusionists. I am thrilled that I have the opportunity now, with ‘House of Magic,’ to bring those incredible wizards to Macau, where they can showcase their art in a place designed to let their magic shine. I am delighted to have created the ‘House of Magic ‘at Studio City— the most advanced magic venue on Earth, and a theatrical setting sure to become the premier performance destination for magicians globally!”
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