Los Angeles, CA, USA (1-May-2012) — Super 78 Studios is producing an animated feature for release in both the U.S. and China in late 2013. China Dinosaur Land, one of China’s largest and most popular theme parks, has partnered with the LA-based creative design and production company to co-produce the film while developing the concept for an attraction that will be built in the park.
Mido Dino is a family animated feature in a magical world where dinosaurs and humans live together.
“Working with Super 78 we’re confident we can establish Mido Dino as a well-known, international brand,” said Horus Tsai, creative producer, Changzhou Dinosaur Land.
Tsai said that in addition to the film and theme park attraction, his organization is also looking to extend the Mido Dino franchise through the creation of a TV series as well as pursue mobile game platforms, stage performances, and other potential branded products.
“We’ve enjoyed our partnership with China Dinosaur Land and admire the innovative strategy they’re using to optimize their creative investment by simultaneously developing a film and attraction,” said Brent Young, chief creative officer for Super 78.
In addition to a film and theme park attraction, development of a Mido Dino interactive game and children’s book are also in the works.
“It’s very refreshing to work with a partner who thinks big picture and explores multiple platforms they can consider to fully leverage their story,” said Dina Benadon, Super 78 CEO, and vice chair of the Producers Guild of America’s New Media Council. “This is something the Producers Guild of America has been actively promoting and I really believe this is the wave of the future for our industry.
The innovative visual solutions and entertainment production company is based in Los Angeles and offers an experienced and sophisticated point of view which results in cutting-edge visuals as well as exceptional technology for hi-tech new media rides and attractions. Super 78’s contemporary, real-world approach has resulted in the creation of digital media and animated content for the movie and broadcast industry, and for celebrated guest experiences like Dora and Diego 4D: Catch That Robot Butterfly (worldwide), Madagascar: A Crate Adventure and Donkey Live (Universal Studios Singapore), Flight of the Dragon (OCT: Happy Valley Park/Shanghai), Shamu’s Believe (Sea World), Curse of Darkastle (Busch Gardens), and Awards Night (Audubon Insectarium), among others.
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